Maine SEO Project: Newcastle Square Realty
Tuesday, September 2nd, 2008
This week flyte finished up a Search Engine Optimization project for Newcastle Square Realty, a real estate company in Midcoast Maine.
After researching and identifying what keywords to pursue, we made some changes, targeting those keywords and phrases to increase NSR’s search visibility. We also did some work on the Newcastle blog, including some basic usability changes – specifically renaming blog categories. (You’ll find that many SEO strategies increase usability/searchability for both search engines AND web users.)
We made sure that the blog title always comes first in the title before the name of the blog. A small change, but as I’ve discussed before, changing your titles to descriptive and keyword rich ones is an easy way to increase your search visibility. Blogs are especially helpful this way – as the blog title becomes the title of the page.
So, looking at Newcastle’s current post, “Fall Comes to The Damariscotta Region” is a much better title than “Fall in Maine”.
If you’re looking to buy or sell property in Coastal Maine, make it a point to check out Newcastle. Jim Cosgrove is a great guy to work with and sells gorgeous homes and properties all over Damariscotta, Pemaquid, South Bristol, New Harbor, and the surrounding Midcoast area.
If you’re looking to increase your search engine visibility, then make it a point to check out flyte.