During the PRWeb webinar I attended a while back, Harry Brooks (of Search First Internet Marketing) brought up a few interesting points during the Q&A section of the seminar. He’d mentioned earlier some great places where you have full control over link building – including pages you link to and the anchor text you use.
Here are five of those places.
1. Blog
A blog is probably the best – and my top pick – for creating (and controlling links). Think about it. You can create keyword rich posts with keyword rich links to other posts on your blog and pages on your website. What could be better?
Better yet, guest blogging will get you keyword rich links (controlled by you) from another blog.
2. Social Bookmarks
I’m the first to admit I don’t use social bookmarks as often as I should, but you certainly have full control of the links that you share and bookmark; and therefore a great place to advertise links to your own Internet property.
3. Article Marketing
Like guest blogging, article marketing is another place you have full control over the links that appear in the article you post. Better than blogs, though, articles can be distributed to hundreds if not thousands of applicable websites.
4. Directories
There’s an argument for and against submitting to directories, but the short story is: they don’t hurt. Free directories like DMOZ are essential, as are local listing directories if your business has a brick-and-mortar location.
5. Press Releases
Press releases can sometimes be forgotten, but shouldn’t. Why? You guessed it. Those links! Make sure your press release is well optimized and full of keyword rich links; like article marketing, press releases can be picked up by a ton of news publishing sites.
Nicki Hicks
Link control
