Learning Another Perspective on Search: Training at High Rankings
The world of SEO is such a strange one. No one really knows what is best to do. So it’s not really a science: it isn’t as though there’s a proven formula to follow in order to rank better (and therefore profit). It’s really much more of an art: where certain artists have had more success with different tools (be it graphite, watercolor, or oil pastel), with different mediums (canvas, paper, multimedia), and with different styles (impressionism, modernism, abstract). Sorry for the tangent, I’m a dabbling artist myself – it’s easy to relate.
Back to search marketing…I had my second official SEO training seminar with Jill Whalen at High Rankings last Friday. (My first was with Dan Thies in Texas.) Jill is an SEO guru and has an incredible amount of knowledge and experience in the field.
Today, as I sifted through the notes I took and Jill’s presentation, there are so many new things I learned! I’m just going to touch upon a few: some “freebies” if you will – specifically the ones that made me say, “Woah! REALLY?!” This is where my art tangent comes in: even between just the two trainings I’ve been to, I’ve seen differences between what SEOs think/say. Which is what makes it so great! Each SEO will teach what has worked for them, so these are some of the things that have worked for Jill:
- You do not need to update your site frequently. That isn’t to say NOT to update your site regularly. Basically, all you need to do is update naturally. Most good SEO policies follow this “natural” growth idea. Another is that your copy does not need to be a certain number of words, simply what is (you guessed it) natural.
- You do not need to submit to directories or search engines. Gone are the days that search engines will only find you if you submit your site to them! To check what Google has indexed, use the site:your-site command.
- The most important on-page optimization is in the title tags, body text, and anchor text. Headers don’t need to be keyword rich, according to Jill.
- Finally, you do not need a sitemap, or even a Google Sitemap for that matter. Sitemaps are really only good for sites that have a large number of products – that way, products can be found more quickly and efficiently.