How to Track Traffic to an Outbound Link with Google Analytics

Have an outbound link you’re desperate to get traffic reports for? Maybe the affiliate reservations site you use? Well you can track it using your Google Analytics!

All you have to do is insert a piece of javascript into the href tag; in this example I track the link to flyte:

ga code outbound links

Then, you can track who clicks on the link by looking at your “Top Content” in Google Analytics.

top content google analytics

In Top Content, look for the name you gave the page. In this example, it would be “flyte.biz”. That’s all there is to it – it’s really that simple!

Nicki Hicks
Tracking outbound links

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