Author Archive

4 Solutions for Scheduling Tweets and Facebook Posts: Which one is right for you?

Monday, April 30th, 2012

While I wouldn’t necessarily recommend it for everyone or every business, scheduling tweets and Facebook posts can be a great solution for those who simply cannot get to their social profiles during the peak hours their audience is online. That said, there are a ton of great options for scheduling posts, so it’s just a matter of finding one that’s the best for you!

Simple solutions

TweetDeck

If you already use a social management tool like TweetDeck, then this simple solution might be for you. As long as you have the Twitter account(s) and Facebook account linked with your TweetDeck account, you’re able to check off every account you’d like to use.

LaterBro

Very similar to TweetDeck, you can link your Twitter account and Facebook account to update your profiles whenever you’d like with LaterBro. The one downfall to this method is that it’s unclear whether or not you’re able to hook up multiple Twitter and Facebook accounts to update.

Complex solutions

Raven Tools

If you already use Raven Tools, this solution might be for you! Raven’s solution is a tad bit more complex, as you do need an account, but we think it’s totally worth it! Once you’re all set up, you’re able to create as many posts as you’d like and go back and edit them at any time.

Also, not only can you manage your Facebook and Twitter accounts through this tool, but YouTube as well! While you can’t upload videos via Raven Tools – yet! – you are able to view metrics.

HootSuite

With HootSuite, you’ll get very similar options as some of the other solutions; but if you upgrade to Pro, you’re also able to bulk upload updates quickly.

And there you have it! Those are only four solutions, so be sure to fill us in on what your favorite scheduled posting tools are in the comment section below!

Nicki Hicks
Schedulers Anonymous

3 Must-Read Blogs for the Aspiring Web Marketer in You

Monday, April 16th, 2012

There are hundreds of web marketing and SEO blogs out there and I subscribe to quite a few; but depending on my workload and – let’s face it – attention span, I only avidly read a handful. Here are my top 3 must-reads, as far as I’m concerned:

Copyblogger

 

If you ever have or ever will write – especially for the web – then you’re crazy not to read Copyblogger. Get insights, tips, and tricks from industry leaders on everything from blogging to SEO to email marketing. While you’re at it, make sure you also subscribe to their email newsletter; you’ll get some emails about whitepapers that you may or may not be interested in, but you’ll get super valuable articles, too!

SEOmoz Blog

The ever-brilliant team at SEOmoz brings both technical and interesting when they blog. You’ll learn why search engines do what they do from one of the industry’s best data-crunching team. These guys are figuring out why things happen, first-hand; and while the majority will be about SEO, you’ll also get some great overall web marketing advice, too!

Social Media Examiner

For the best on what’s happening web marketing-wise, look no further than the Social Media Examiner. Specialists on social, this blog will give you incredibly informative and content-rich posts on the topics that you should be familiar with. Plus, it doesn’t hurt that our own Rich Brooks is a club leader and regular expert contributor to the blog!

What are your favorite web marketing blogs to read?

Nicki Hicks
Blog Supporter

How to Link Multiple Google AdWords Accounts to a Single Google Analytics Account

Friday, March 2nd, 2012

A few weeks ago, a client needed a second Google AdWords account linked to an existing Analytics account already linked to an AdWords account. As luck would have it, Google just recently made it possible to do this!

1. Start by logging into each AdWords account separately and going to My account > Preferences. From this page, enable auto-tagging in both accounts.

 

 

2. Next, make sure both AdWords accounts have admin access to your Analytics. To do this, log in to Google Analytics and go to your Dashboard. In the new version, you’ll see “Admin” in the top right:

Click Users, then “+ New User”. Make sure the email addresses you use for both AdWords accounts are set as admins here.

 

3. Then, click the name of the site at the top of the page.

From here, you’ll see several options in the secondary menu. Click “Data Sources” and be sure you’re in “AdWords”.

If you’re logged in under an account that’s already linked to Analytics, you should see it listed.

4. Your last and final step is to log in under the unlinked account and follow step 3. Then, click “Link Accounts” and click “Continue” after seeing this screen:

And you’re done! There is one important thing to keep in mind: you’ll only have statistics for the additional account from the day you go through these steps.

Nicki Hicks
Two AdWords accounts are better than one

Writing for the Web: 3 Tips for Better Web Copywriting

Wednesday, February 22nd, 2012

The other day, I read a great Copyblogger article and agreed with almost everything. In it, Sonia Simone – a brilliant writer and marketer – talks about how SEO has changed, and how increasingly important content and writing for the web is:

Less sophisticated SEOs might advise you to outsource a writer (who may or may not be particularly proficient in English) to slap together hundreds of pages that have the right keywords on them.

That’s a sign that you need to fire your SEO. The true SEO pros know that it isn’t just content you need — it’s good content.

Good content isn’t always the most gracefully written. It might violate every grammatical rule in the book. It might be brash, or weird. It might offend your in-laws.

Here’s where I disagree with Sonia. I believe copywriters – and not just a good copywriter, but the right copywriter – can make all the difference when it comes to web copy. Writing for the web isn’t like writing an advertisement…or a newspaper article…or even a book; it’s a very specialized of writing. Even if you know everything about your business there is to know, it’s a copywriter’s job to get in your head and translate that information to make it interesting and attention grabbing.

Furthermore, your copy should not have any spelling or grammatical errors. There is nothing like an error or two to completely discount a website, and therefore a business. We all have a friend or two gifted in the art of spelling, so ask them to read over your copy before it goes live.

If you do decide to forego the copywriter, here are a few tips to make your copy that much more enticing:

Don’t lead with your sales foot.

No one wants to get a sales pitch when they come to your website, so don’t make it all about the product or service. Create content around your visitors: what do they care about? How will your product or service benefit them?

Break it up.

A page of boring black text is difficult to get through, but much easier when it’s broken up with headers, bold and italicized phrases, and bulleted or numbered lists.

Keep it simple.

As a website owner, you’re passionate about what you’re talking about, and that’s great. Your job is to get your reader passionate, too. The easiest way to lose them? Drawing on and on about a topic with no end  in sight. So, keep it short…sweet…and enticing!

What about you? What are your favorite tricks for writing for the web?

Nicki Hicks
Writing for the Web

3 Unique Ways to Find New (and Relevant) Tweeps on Twitter

Thursday, January 26th, 2012

Whether you’re new to Twitter or you’ve been on it for what seems like a decade, it’s easy to get stuck in who you’re following. You may even find that you don’t actively make searches for new people like you used to.

It’s time to break out of that. 

Since Twitter has become so filled with spam (or that’s what it feels like, at least), why not try finding valuable Tweeps in more unique ways?

People Search

Sure, you’ve used the Twitter Search function before, but that usually means you’ll have to spend hours and hours sorting through piles of bogus tweeps. Instead, look at the “People Search”. In the new version of Twitter, you can change the search to show just people. Typically, this group is sorted by the most relevant – and often, most popular – tweeps.

 

Friends of Friends

Pay close attention to those tweeps you hold in high regard and watch who they’re talking with. A lot of times, you’ll find relevant tweeps when your favorites ReTweet or reply to them!

Seminars & Webinars

If you’re attending a webinar or even a live seminar, be sure to follow the hashtag. You’ve already got one thing in common with these people: whatever it is that brought you to this conference/seminar/webinar. Start checking out some profiles; my guess is you’ll find a ton of interesting tweeps. Then, take it to the next level by tweeting out phrases and takeaways from the conference; this way, people will start following you, too!

What about you? What are your favorite ways to find new tweeps?

Nicki Hicks
Tweep finder

The Best of 2011 from flyte new media: Most Popular Posts on the flyte blog, Maine SEO, and Florida SEO

Sunday, January 1st, 2012

This will be my third year in a row creating a “best of the year” post; feel free to check out posts from 2010 and 2009, too.

This year, I’ve done the best at flyte: from our flyte blog, Maine SEO blog, and Florida SEO blog. Go ahead and browse the archives; enjoy!

flyte blog

  1. 50 – Count ‘em, 50! – Creative Uses of QR Codes
  2. Print Keynote Handouts Like PowerPoint
  3. Post to your Facebook Business Page as you…and more!
  4. What is a QR Code? What is QR Code Marketing?
  5. What is a Facebook Landing Page and Why Do I Need One?

Maine SEO

  1. What is a Good Bounce Rate in Google Analytics?
  2. Facebook Fun | What Was Your Status Update On This Day Last Year?
  3. Can I create a Facebook Business Account (or Fan Page) without a Personal Account?
  4. How to Like a Facebook Fan Page…as a Fan Page
  5. Allowing Pingbacks and Trackbacks on your blog: Is there any value back?

Florida SEO

  1. Alt Tags vs. Title Tags for Images in WordPress: What’s the difference?
  2. The Top 5 Most Liked Pages on Facebook and What We Can Learn From Them
  3. How Long Will It Take to See Results from Search Engine Optimization?
  4. How to Decrease Your Bounce Rate in Google Analytics
  5. Welcome the Newest Member to flyte new media: Joan Woodbrey Crocker!

Photo credit: stockerre

What Does It Mean to “Keep Up With SEO”?

Tuesday, December 27th, 2011

A client asked me this recently and it’s a fantastic question! After we optimize a client’s website, I’ll always say that it’s important to keep up with SEO even after launch. Simply put, things change online so quickly that it’s imperative you – and your website, blog, social media presence, etc. – keep up.

So….how can you keep up with SEO without becoming overwhelmed?

Check your GA monthly.

Set up your Google Analytics so that you get monthly reports emailed to you directly. Pay specific attention to the keywords visitors use when they come to your website; are they the same ones you optimized for? Are you even seeing the keywords you optimized for in the list? If you’re still not seeing the keywords you optimized your website for 6 months after you did initial SEO, go back and rework things.

Do keyword research annually or even bi-annually.

Google and the search engines change, and so do what your visitors are searching for. By updating your keyword list at least once a year, you’ll be sure to optimize for all of the keywords your audience is using.

Blog and use social media regularly to drive traffic.

Pay close attention to “hot” keywords and phrases your audience will be searching for depending on the season or time of year and incorporate them in the content you create. Blogposts can be especially helpful, as you can create content quickly around a hot, new subject and almost instantly have a blogpost show up on Google.

How do you keep up with SEO?

Nicki Hicks
Keeping Up with SEO, a new reality series

10 Ways to Grow Your Business With Social Media [Webinar from Social Media Examiner]

Monday, December 12th, 2011

The following is a recap from recent webinar from Social Media Examiner. Speakers included Mike Stelzner, Founder of Social Media Examiner; Andrea Vahl, social media consultant; Rich Brooks, president of flyte new media; and Kristi Hines, founder of Kikolani. See more of the conversation by searching for #10ways on Twitter. 

1. Google+ business page

Create your G+ business page here, but know there are limitations:

  • you can only have one admin
  • and you can only follow fans back

Get a G+ badge and you can get more recommendations on your site in Google search and grow your audience on G+. Having a business page and the badge has also been shown to increase your website’s visibility on Google.

2. Getting leads on Facebook

What’s a lead?

  • Not just any like
  • Interest
  • Authority to purchase
  • Move along sales cycle and have need for your product/service

Facebook sales pyramid: Like > Engage (know, like, trust) > Buy

Build a deeper relationship. How do you get individual email addresses? By adding a Facebook email capture.

  • Offer a freebie – value report, discount, coupon
  • Require an iFrame application for a custom tab
  • Can be set as default landing tab (first people land when they come to your page)
  • Design your own or hire someone

3. Facebook and webinars

  • Promote your webinar to your audience
  • Use webinar service to capture emails
  • Promote a product or service at the end
    • Offer valuable content
    • Continue to connect with audience through email
Webinar providers; prices range from $39/month and up:
  • GotoWebinar
  • Adobe
  • WebEx
  • Live Meeting
  • GatherPlace

4. Run a Facebook Contest

  • Showcase your product or service
  • Gather emails of leads
  • Fun for community
  • Shared
  • People like to win
Contest applications
  • Wildfire – easy setup
  • North Social – easy, but need graphics
  • Woobox – easy setup
  • ShortStack – drag and drop, configurable
  • Strutta – starts at $299, photo or video
  • Booshaka (Rewards)

5. Leverage YouTube’s power

Use your keywords in 4 places to rank higher for your videos:

  1. Title
  2. Description
  3. Tags
  4. Narrative (that’s right, YouTube listens to what your videos say)

Share your videos on multiple networks:

  • Blog
  • LinkedIn
  • Twitter
  • Facebook
  • Email newsletter

6. Find your audience on Twitter

Use Twitter search and Twitter Advanced Search to listen to what people are talking about.

7. How to Use LinkedIn Groups

Search for LI groups that interest you and subscribe to their email digests.

8. Find blog topic ideas

  • If there are people talking about your industry online, you can find topic ideas to blog about.
  • Look for people asking questions on…
    • Question & Answer Networks
    • Social media networks
    • Blog comments

9. How to promote your posts

  • Unless you already have a huge following, blog posts won’t announce themselves to the world.
  • If you are writing valuable content, you are doing your audience a disservice by not telling them about your latest post!

Share via:

  • Social media
  • Blog commenting

10. Leverage your Analytics

  • It’s about more than just pageviews.
  • Are visitors getting what they want? (Check your keywords and landing pages.)
  • What are visitors really looking for? (Check your site search.)
  • Is your content converting? (Check goals and conversions.)

What Social Media and Twilight Have in Common

Tuesday, December 6th, 2011

About two weeks ago, the second to last Twilight movie (Breaking Dawn, Part I) came out.

Women of all ages (and any men who were dragged) came out to the theater for the unveiling of the film. Regardless of what you think about the series – or about this movie in particular – like many series throughout history (Star Wars, Harry Potter, and The Matrix, just to name a few), Twilight has an incredible following. And why wouldn’t it? You like it, you love it, you want some more of it. (Don’t worry, I’m not taking credit for that line.) Social media is very similar, even now. It’s bright, it’s shiny, and we want more of it.

We may not fully understand Twilight or social media, but that doesn’t mean we won’t try. I’ve seen women of all ages attempt to sort through the complexities of the characters that Stephenie Meyer dreamed up. (It certainly doesn’t hurt that the movies’ cast is easy on the eyes.)

The funny thing is…the same thing goes for social media. I’ve seen business after business try to understand the complexities of the social media world and how they can fit into it. And the truth is: sometimes you can’t.

Some social platforms simply aren’t going to work for your business. It’s not that your business isn’t interesting enough; it’s just that your audience doesn’t spend their time there or they wouldn’t want to connect with you there. Just as Robert Pattinson and Taylor Lautner appeal to screaming estrogen-filled beings everywhere, Hollywood knew they probably wouldn’t attract many men.

So, if you’ve seen the movies or read the books, can you see any similarities between them and social media?

How to Climb Out of a Blogging Coma

Wednesday, November 30th, 2011

I’ve been bad. Very, very bad…about blogging. This is the first post I’ve written in November.

You may have had a similar experience. Maybe you got busy with work. Maybe you haven’t had any great ideas. Maybe you feel like you’ve written about everything there is to write about. Fear not, my friend. Perhaps climbing out of my own blogging coma will help you conquer yours.

Luckily, the blogosphere is a forgiving world. You may have missed out on some traffic, but it’s ok. Go ahead and pick up where you left off.

You’re simply too busy

I understand, real work gets put ahead of blogging. But think about it this way: blogging is a form of marketing and another way to ensure you’ll continue having that work in weeks and months to come. Here are a few easy ways to get around the “time” issue:

Figure out what works for you. Is it easier to blog first thing in the morning? During lunch? At home? Over the weekend? Do you prefer writing just one post at a time? Or do you like to create several when inspiration strikes? Regardless, figure out the schedule that works for you…and do it!

Keep It Simple, Stupid. You don’t need a ground breaking, earth shattering blogpost every single time. Use resources like the questions your customers ask you every day for inspiration. Often times, the quick, easy, and simple posts are the best ones.

Now you’re just making things up. Most of us aren’t too busy to watch our favorite shows. Most of us aren’t too busy to catch the game. Try multi-tasking; if you can sit in front of the TV and watch the ball game and blog, then do it! Or, if you need peace and quiet, carve out 15 or 30 minutes and write your post. That’s why they invented DVR, right?

You don’t have anything to write about or you’ve written about everything

Inspiration isn’t going to hit every day of the week – and if it does, you’re lucky – but that doesn’t mean you can’t inspire yourself.

Use tools at your disposal. There are a ton of tools out there from Google Insights for hot, new keyword ideas to Google Alerts for daily or weekly updates about new articles, blogposts, and websites in your industry. There are hundreds, even thousands of these type of tools out there, but these two are my go-to’s.

Listen to what other people are saying. Lean on your favorite writers, bloggers in your niche, or even your competitors. My favorites for SEO are the SEOmoz blog, Search Engine Roundtable, and Search Engine Land. Whatever your favorite blogs may be, make sure you subscribe to them (be it via email or RSS) and read them as often as you can.

Find a new way to spice up old blogposts. Use tricks like checking out your Google Analytics or using a different blogging technique to resurrect an old post you created.

And there you have it. Now get out there and write! But first…what are your tips or tricks for getting yourself out of a blogging coma?

Image credit: xlibber

Nicki Hicks
Really, what’s cuter than a sleeping baby?



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