The Maine SEO Blog

FeedBurner is a great platform for seamlessly keeping your blog subscribers up-to-date on your latest posts. The added bonus? As the blog owner, you get some pretty sweet stats out of the deal.

A lot of people (myself included) probably don’t check their FeedBurner stats often enough – but why would we? The FeedBurner dashboard is not the most intuitive under the sun. So let’s start with something simple: I want to see how many email subscribers I have and who they are.

From the main Analyze page, click “See more about your subscribers”. (By the way, subscribers on this page shows the total number of subscribers; reach denotes how many people made an action – viewed/clicked.)

You’ll be taken to a page with a graph – showing where your subscribers are actually subscribing from. If this is all the information you were looking for, then you’re done!

Here comes the tricky part. If you’re more interested in email subscribers, then scroll almost to the bottom of the Subscribers page until you see “Email Subscription Services”. Click “FeedBurner Email Subscriptions” to expand the box, then click “Manage Your Email Subscriber List”:

Now you’ll have a list of all of the email subscribers to your blog!

As a side note, I don’t know how accurate the numbers on FeedBurner truly are; but what they will do is give you a relative number of subscribers and stats for measuring purposes.

Nicki Hicks
Seeking out hard-to-find statistics

This entry was posted on Thursday, January 28th, 2010 at 12:01 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.