How to Hit Pain Points with a Blog Post

pain pointThere aren’t a million grandiose secrets to blogging. (Although that would make a fantastic blogpost.) Write well, gain an audience, use your keywords…the list goes on and on.

There is one little thing you could do in order to get more readers, more subscribers, more retweets, more everything. And shh…it’s a secret.

It’s all about the title.

Hitting people’s pain points with your title is a sure fire recipe for a successful post. And here are some ideas on just how to do that.

  • Don’t be afraid to be a little sarcastic.
  • Create lists. “10 Things You Can’t Live Without”, “4 Reasons You Need To Know About X”, etc.
  • Do the opposite. Instead of “5 Ways to Save Money with Y”, make the title “5 Ways Not to Lose Money using Y”.
  • Think about your audience. “10 Things You’re Doing Wrong as an SEO”, “8 WordPress Plugins You’re Crazy Not to Be Using”, etc.

Then, after you come up with your award winning title, follow it up with some great content. That way, when someone sees a tweet, facebook status, search result, digg entry, etc. with your title and click, they aren’t disappointed.

Nicki Hicks
Sarcasm is bliss

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3 Responses to “How to Hit Pain Points with a Blog Post”

  1. carolyn Says:

    Love it! Looks like we’re still on the same sheet of music, though I suck at sarcasm!

  2. Tweets that mention How to Hit Pain Points with a Blog Post | Maine SEO Blog -- Topsy.com Says:

    [...] This post was mentioned on Twitter by mainebusiness, Nicki Hicks. Nicki Hicks said: How to Hit Pain Points with a Blog Post http://bit.ly/6zWywb [...]

  3. Nicki Says:

    Carolyn,

    Glad to hear it…and I bet you’re wittier than you think ;)

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