Why Everyone (and their Mother) Keeps Telling You to Blog
If you’ve talked to a web marketer lately and they give you tips, I’ll bet I know one of them: Blog.
If you’ve talked to a friend about a wonderful idea you have, I bet I know what they said: Blog about it.
If you’ve asked a question online recently, I bet I know where you found your answer: A blog.
I think you get the point.
Blogs are just, well, awesome. Put aside reasons for the average foodie to take beautiful high def photographs of their latest creation and start a blog (though they do have the best recipes), there are a ton of SEO benefits to blogging.
You can target the long tail.
Through keyword research, have you found some of those beautifully extraordinary keyword phrases that you can seem to put anywhere on your website? The blog’s the place for ‘em.
It’s wonderful link bait.
Blogs are one of those mythical creatures where it doesn’t take a whole lot of link building work to build up those backlinks. Sure, you have to do some, but put a great resource online and people are sure to find it. Plus, people really appreciate specific, targeted posts that answer their burning questions.
Social media’s all the buzz, but don’t discount a space with a few more characters to say something.
Not only are people saying Get a blog, but they’re also saying Get on Twitter! Get on Facebook! Get on LinkedIn! Get on TheSuperCoolestSocialNetworkEver!
What do you do? If you can manage the time to blog and be on all the hippest social networks, then by george, do it. But at the end of the day, it’s all about content creation. That said, go where you can create content around more than 140 characters: to a blog. (Then, if you have another extra moment in your hectic life, just be sure to tweet about your posts 
)
Incorporate images, video, and podcasts.
Let’s not forget these things also rank well on the search engines. Optimize any of your images/videos/podcasts the best you can and make sure you’ve got some text!