1. Shorten your URL
I love using bit.ly, but there are a ton of great URL shorteners out there. URL shorteners have a ton of benefits, including (most obviously) a more manageable link as well as helpful statistics.
2. Post on your social property
Ping.fm is a great timesaver. You can post one status update that will then be magically transported to all of the social networks you’ve attached.
While saving time is great, you might want to link to your new blogpost from your individual social networks. Often, I’ll change wording slightly for my audiences on Facebook vs. Twitter vs. LinkedIn. This option will take a few extra minutes, but be worth the extra engagement you could get out of it!
You can also try social bookmarking tools like StumbleUpon, Digg, and Delicious.
3. Monitor responses/comments
There’s nothing worse than getting comments and feedback and not responding to it. Whether good or bad, make sure you respond when someone asks a question or somehow tries to take the post a step further. This is exactly what blogging and social media is all about: the conversation. The more engagement your blogpost has, the more likely it will have a longer lifespan.
4. Review Google Analytics stats
Over time, you’ll notice some of your blogposts may lose some momentum. Not to worry. Try ReTweeting or reposting on Facebook a few weeks, a few months, even a few years after originally posting. Depending on the size of your network, you should see another boost in your traffic stats.
Didn’t get much traffic when you published your blogpost, namely from search engines? No problem. Maybe you didn’t get the title right the first time around. If need be, try doing a mini keyword analysis and figure out what your audience is searching for. Otherwise, try spicing up the title so it’s as interesting as possible!