The Maine SEO Blog

We recently finished a project for Camp Runoia, an all girls sleepaway camp in Belgrade, Maine. Young ladies from all over the United States – and the world – come to Camp Runoia for a few weeks out of the summer, where they’ll experience everything from swimming to horseback riding.

Like many local businesses, local search is incredibly important for Camp Runoia. Claiming their Google Place page was one of the first steps, where the directors are now able to upload images of the girls at camp, videos, and more to keep interest with current customers and showcase the camp for potential customers:

During the camp season, it’s a little difficult for the busy staff to keep up, but you can keep in touch via Facebook.

If you’re looking for a great camp to send your daughter to in for the summer of 2011, look no further than Camp Runoia. If you’re looking for help with your social media efforts, look no further than flyte.

Nicki Hicks
Maine SEO

Recently, flyte launched a website for MainelyMara – a site devoted to Portland, Maine deals, discounts, and coupons. Mara gives one offer at a time for savings at area boutiques and spas that will save you up to 66%! Interested in seeing previous deals? Just check out some offers from MainelyMara. Then, it’s easy – simply sign up for your free account!

As you can imagine, the MainelyMara site is constantly being updated with new offers; which, while great for fresh content, doesn’t give much for search engines to grab onto otherwise. So Mara decided to incorporate a blog. Mara’s blog has great tips from fashion trends you can’t live without to how-to beauty tips straight from the experts to Maine fashion. The offers may not be around forever, but Mara’s blogposts certainly will be!

So if you’re looking for great deals around Portland, Maine, check out MainelyMara. If you’re looking to increase your online visibility with a blog, contact flyte.

Nicki Hicks
Maine SEO

Last month, we finished a website for Knight Vision International, media and public relations experts. KVI specializes in many services, including:

• Media and Public Relations
• Strategic Positioning and Branding
• Crisis Communications and Management
• Media Training

Knight Vision has also committed to creating a number of witty and informational blogposts, that range from Mel Gibson’s rants to the BP Oil Spill to lessons we can learn from Russian spies. The folks over at KVI realize that blogging is a fantastic way to increase their search engine visibility. Not only are they able to show their expertise on the subject matter, but they’re doing it in a way that will help them get traffic. How, you ask? By incorporating hot, new keywords.

Here’s the latest trend line for the query “russian spies”:

See the spike? Blogposts are a great way to incorporate what’s hip and happening right now – even if it might not tie directly to your industry.

So if you need help with public relations, crisis communication, or media training, give Knight Vision International a call. If you need help increasing your online visibility with a blog, talk to flyte.

Nicki Hicks
Maine SEO

Flyte recently launched a ProSite for Benjamin College Consulting – a Phoenix, Arizona-based college counselor. Benjamin College Consulting offers a wide variety of services and programs, including:

• Assessment/Evaluation
• Preparation/Identification
• Application/Matriculation
• Comprehensive Guidance

On WordPress, Ben can not only update his website any time he’d like, but he can also update his embedded blog. Benjamin College Consulting works with students of all high school ages to get into the college of their choice.

If you (or your child) needs help getting into the college of their dreams, give Benjamin College Consulting a call. If you need help increasing your search engine visibility, give flyte a call.

Nicki Hicks
Maine SEO

Recently, flyte relaunched a website for Clear Language Group, an organization that specializes in using plain language for health literacy. CLG offers a wide variety of services including:

• Consulting & Coaching
• Strategic Planning & Program Evaluation
• Materials, Multimedia & Website Development
• Training & Presenting
• Teaching & Curriculum Development
• Communicating Across Cultures
• Research & Business Collaborations

Since these ladies specialize in creating content in clear communication, SEO came naturally to them. What’s more is, as we moved their existing website over to WordPress, CLG now has the ability to update their website regularly – as they update their services, or as they target hot, new keyword phrases.

So if you’re interested in improving the health literacy for your organization, give Clear Language Group a call. If you’re interested in increasing your search engine visibility, give flyte a call.

Nicki Hicks
Maine SEO

Today marks two years that I’ve been at flyte. Two years…really? It goes by fast. I just wanted to say a few things about what I’ve learned in the past two years. And it’s a lot, so I’ll try to be brief.

Your style will come with time. I just read my very first blogpost and…yikes! Content’s not terrible, but I just don’t write like that anymore – I hope. Hopefully, my writing’s a little sharper these days. Then again, I could be dead wrong.

Be who you are. As with so many things in life, being yourself undoubtedly proves to be the icing on the cake. Sometimes you might be snarky, other times argumentative. It doesn’t really matter…as long as that’s who you (or at least part of you) are.

Writing for the web is different than other types of writing. You may very well be a very gifted author, poet, or journalist…but there is something very unique about the Interwebs.

Calls-to-action, bulleting, bolding, and linking, oh my! It’s not necessarily the most natural way to write, but it is the most intuitive online and it’s what web users are used to; and it just takes a little getting used to (see Point #1).

So, thanks. Thanks for stopping by. Thanks for reading. Thanks for commenting. Thanks for coming back. I truly appreciate it.

Nicki Hicks
I’m all choked up

Recently, we launched a blog for P3ProSwing, a golf enthusiast’s dream company that specializes in golf simulator technology. P3ProSwing has everything and anything you could possibly need for your indoor golf escape – or practice arena – from golf stance mats to the analyzers themselves to the technology that powers them.

After optimizing the site, P3ProSwing wanted to take content creation to the next level: with a blog. Already, they’ve got a ton of great posts – from golf tips to technique drills – under their belt. Here are just a few recent posts:

• Indoor Golf: Do you have what it takes?
• Practicing putting is boring. Putting with eggs is fun.
• Golf Simulators: Fad or Here To Stay?

With the blog, P3ProSwing will be able to create targeted tidbits of information – that are not only helpful for golfers (from novice to expert) – but can also help increase their website’s search visibility.

So if you’re interested in improving your game with a golf swing analyzer or simulator, get in touch with P3ProSwing.

If you’re interested in creating targeted content, contact flyte new media.

Nicki Hicks
Maine SEO

Recently, flyte relaunched a website for Smart Kids with LD, an organization dedicated to helping parents with children who have learning disabilities.

Smart Kids has a lot going for them. Why? They’ve got a great content strategy. Not only do they have a blog, but they’ve also got a number of helpful articles, from:

• Learning disability basics, to
• What to expect for each age group, to
• What to do from here

On top of the blog and their articles, Smart Kids also has an email newsletter (which you can sign up for here) and an entire Parents Community.

Long story short, Smart Kids understands that it’s all about content creation.

So if you need help or support with your child’s learning disability, turn to Smart Kids with Learning Disabilities.

If you need help with your blogging, email marketing, SEO, or website strategy, turn to flyte.

Nicki Hicks
Maine SEO

Flyte recently relaunched another website with an SEO component; this time for The Delphi Group, Inc. – a Maine-based business consulting company which focuses in services for:

• Leading and managing organizational and cultural change
• Creating high performing teams
• Management and leadership development
• Management and leadership coaching
• Resolving workplace conflict

Know your organization has an issue, but not sure which one? Not to worry, you can take one of The Delphi Group’s mini-surveys to find out which service is right for you.

Need more great information about a successful organization? Check out the Delphi Group blog. There, you’ll find a ton of information from competition and collaboration to organizational culture to effective coaching.

Need more information about how to implement SEO and a blog? Check out flyte.

Nicki Hicks
Maine SEO

Flyte recently wrapped up a project for Evergreen Subaru, a Subaru dealership located in Auburn, Maine. Like so many car dealerships, Evergreen was struggling with differentiation on the web; especially since many other dealerships are on the same website platforms (and even similar designs!).

How did we suggest they differentiate?

Why a blog of course. The great folks at Evergreen came up with the great idea of the “Adopt a Subaru” blog, where they talk about everything from adopting a car that needs a great home to car buying tips to driving safety tricks!

So if you need a new car, preowned car, or some helpful tips about which one is right for you, make sure you call Evergreen Subaru.

If you need help differentiating your business with a blog, give flyte a call.

Nicki Hicks
Maine SEO