Recently, my friends and I have been hiking every weekend. It’s a great way to get some exercise in and it’s a fun activity to explore nature with friends. Not to mention it’s something that I can do with my dog on the weekend to give him a much needed energy release after being cooped up in the house all week. But, it wasn’t until I wrote a blog post for a client on Maine’s Waterfalls that I started to get really inspired.
Maine has a crazy amount of beauty and so many things to discover. But, the caveat to that is, in order to see a beautiful waterfall or awe inspiring mountain view, you first have to make the hike to do it. Hiking is NOT easy. In fact, many of the trails that are required to get to these Mountain Tops can cause you pain and exhaustion. However, once you hit that apex you get to stroll down and the endorphins kick in and it was all worth it.
But, the more you hike, the easier it gets. You develop your muscles, strengthen your heart and lungs and build endurance. In the end, it becomes more natural and more enjoyable.
SO, what does this have to do with web marketing success? EVERYTHING!
Social media doesn’t come naturally to everyone. I can’t count how many times we hear clients say that they didn’t know it was going to be so much work. Blogging is work, creating content is work, posting updates takes time and imagination and it all has to be valuable and interesting information for your audience.
Waterfalls were my inspiration, what’s yours? What is going to get you excited to put the work and effort in to get the web marketing and social media results that you want? You can look for inspiration for your posts in many places, did someone say something to you today that sparked an idea, did you hear something on the radio, did you read a blog or magazine article that got you thinking? Anything you hear, read or do can be used to spark an idea for a blog post or Twitter update.
Like with starting a workout or starting to hike, it takes time to adjust and adapt to your new activity until it becomes easier or a habit. This also goes for web marketing. Right now it may not seem like it fits in your schedule or it may not feel natural to you. But, the more you do it the easier it becomes. Create an editorial calendar for yourself and stick to it. Commit to posting one blog post a week or making 3 updates on Facebook a day. Do that until you master it and then add on the next phase of your web marketing plan. Like with taking a hike, the first trail is the hardest and with every new trail (or marketing step you take) the easier it becomes.
Results! We all do this because we want the web marketing results. With a hike it’s an amazing view, endorphins released from exercise, fresh air or a waterfall, with web marketing we want to get our message to the right people resulting in our end goal. Whether that goal be more leads in the sales funnel, more people attending your event, more traffic to your website or better customer service web marketing and social media are just our tools to help us achieve those goals.
So, what are you waiting for? Find your inspiration, make the commitment, and take the first steps.
If you’d like help developing a social media plan for your business, or a personal trainer for your social media marketing to help you stay with it, flyte can help. Just contact us to get the ball rolling.
Joan Woodbrey Crocker
Hiking Web Everest