Archive for the ‘Just For Fun’ Category

Facebook Makes A Minor Tweak

Friday, May 25th, 2012

This might be a minor tweak, but I’ve noticed a recent Facebook change, that I and probably many Facebook Page Admins will appreciate.

Facebook simply changed the location of the “edit page” button. Yes, that’s it. But, it saves me from having to go to the drop down under “manage Page” and eliminating that small step, makes me happy!

That’s all. Now I wish that they would also move the switch between using facebook as yourself and as a page so it was a button on the side…

Did you hear that Facebook?


Joan Woodbrey Crocker
Thanks Facebook!

Facebook Interest Lists – What are Interest Lists and How Do I Use Them?

Monday, March 19th, 2012

The best way to think of Facebook Interest Lists is a way of creating your own news feed. When you sign into Facebook your current News Feed is a compilation of your friends posts and updates from pages you’ve liked that Facebook deems important enough to show up using an algorithm called EdgeRank. However, sometimes we subscribe to others and follow pages because we want to keep up with all of the information. These groups are groups of interest. So, Facebook has created a way for us to create our own news feed by adding these particular individuals and pages into an interest list.

A few ideas of types of lists that you can create:

- Family
- Industry Experts
- Celebrities
- News/Journalists
- Sports Teams or pros

Once you’ve created these lists you can then click on the list to see all the news and updates for those added in one niche news feed.

Where do I find my interest lists? You can find your interest lists in the left column of your home page in Facebook. See them circled in red below…

Here’s how you create a list:

Step 1: Click “Add Interests” Under Interests in the Left Column of your home page on Facebook.


Step 2: Click Create List. Note that when you come to this page you will also have suggested interest lists that you can follow just by clicking subscribe. It’s always a good idea to see if there is another list that similar to what you are about to create that you can just subscribe to rather than recreating it.

Step 3. Once you’ve clicked “Create List” you will get a pop up window that has all the different subscriptions, pages, friends that you can choose from or you can type whatever you’d like into the search box. Once you’ve chosen all the folks you’d like to have in the particular interest list click “Next”.


Step 4. Once you’ve selected those that you want to add to the list a new window will show up asking you to name your new list. You will also notice it asks if you want the list to be seen publicly, friends only or only yourself. If you choose public this means that anyone on Facebook can subscribe to the list, if you choose Friends this means only your friends will be able to subscribe to the interest list you’ve created. And, if you choose just yourself it will be a private list just for yourself.  You will also notice that to the right you can see all the different subscriptions, pages and people you’ve added to the list. This is a quick check to make sure everything is good. If everything is all set, hit Done.

Step 5. Once you’ve hit done your interest list is finished. YOu will be brought immediately to the news feed of this particular list. See below…

Are you using interest lists yet? Do you find them helpful? Share your ideas with us on how to best use Facebook Interest Lists for marketing purposes.


Joan Woodbrey Crocker
Interested in Lists



Hubspot Launches New Grader | Marketing Grader

Wednesday, December 7th, 2011

A while back I wrote a post about some of my favorite free online graders.  And, as an update to that, I wanted to point out the recent change to Hubspot’s Website grader, being updated to Marketing Grader. In the blogpost announcing the launch of the new grader, Hubspot explained the reasoning behind the change. Saying “In 2012, marketing is about more than just your website. It’s about social, mobile, blogging, email marketing, lead nurturing, and analytics”, and I couldn’t agree more.

Like with any other grader, the marketing grader isn’t perfect. For instance it didn’t recognize the Twitter accounts associated with flyte, nor did it recognize the sharing buttons on our blog, as they are not a plugin but rather hard coded.

Overall I like Marketing Grader, it’s definitely more comprehensive than the original website grader, measuring over 30 aspects of your marketing and web efforts and creating a grade based on a scale from 1 – 100. The incorporation of social platforms, analytics and sales funnels will prove to be very useful.

Great Job Hubspot! A+!

What Hiking trails and Web Marketing Have in Common

Tuesday, November 15th, 2011

Recently, my friends and I have been hiking every weekend. It’s a great way to get some exercise in and it’s a fun activity to explore nature with friends. Not to mention it’s something that I can do with my dog on the weekend to give him a much needed energy release after being cooped up in the house all week. But, it wasn’t until I wrote a blog post for a client on Maine’s Waterfalls that I started to get really inspired.

Maine has a crazy amount of beauty and so many things to discover. But, the caveat to that is, in order to see a beautiful waterfall or awe inspiring mountain view, you first have to make the hike to do it. Hiking is NOT easy. In fact, many of the trails that are required to get to these Mountain Tops can cause you pain and exhaustion. However, once you hit that apex you get to stroll down and the endorphins kick in and it was all worth it.

But, the more you hike, the easier it gets. You develop your muscles, strengthen your heart and lungs and build endurance. In the end, it becomes more natural and more enjoyable.

SO, what does this have to do with web marketing success? EVERYTHING!

Social media doesn’t come naturally to everyone. I can’t count how many times we hear clients say that they didn’t know it was going to be so much work.  Blogging is work, creating content is work, posting updates takes time and imagination and it all has to be valuable and interesting information for your audience.

Waterfalls were my inspiration, what’s yours?  What is going to get you excited to put the work and effort in to get the web marketing and social media results that you want? You can look for inspiration for your posts in many places, did someone say something to you today that sparked an idea, did you hear something on the radio, did you read a blog or magazine article that got you thinking? Anything you hear, read or do can be used to spark an idea for a blog post or Twitter update.

Like with starting a workout or starting to hike, it takes time to adjust and adapt to your new activity until it becomes easier or a habit.  This also goes for web marketing.  Right now it may not seem like it fits in your schedule or it may not feel natural to you.  But, the more you do it the easier it becomes.  Create an editorial calendar for yourself and stick to it. Commit to posting one blog post a week or making 3 updates on Facebook a day. Do that until you master it and then add on the next phase of your web marketing plan.  Like with taking a hike, the first trail is the hardest and with every new trail (or marketing step you take) the easier it becomes.

Results! We all do this because we want the web marketing results.  With a hike it’s an amazing view, endorphins released from exercise, fresh air or a waterfall, with web marketing we want to get our message to the right people resulting in our end goal.  Whether that goal be more leads in the sales funnel, more people attending your event, more traffic to your website or better customer service web marketing and social media are just our tools to help us achieve those goals.

So, what are you waiting for? Find your inspiration, make the commitment, and take the first steps.

If you’d like help developing a social media plan for your business, or a personal trainer for your social media marketing to help you stay with it, flyte can help. Just contact us to get the ball rolling.


Joan Woodbrey Crocker
Hiking Web Everest


Facebook Fun | What Was Your Status Update On This Day Last Year?

Friday, September 9th, 2011

If you’ve ever been interested in what your Facebook statuses of the past were, or just wondering what you were doing today last year, Facebook is now giving you a little glimpse.

Okay, so we all know that not all posts are created equal.  Some updates on Facebook are brilliant jewels of wisdom and others, well, they can be kinda dumb.  And, to remind us of that fact, Facebook has started displaying “On this Day in 2010″ on the right hand column of your Facebook profile.  It’s not there constantly, it just pops up every once in a while.  And apparently, on this day last year, my Facebook update was this…


While not incredibly helpful or brilliant, it did however make me laugh.  And, since it’s Friday I thought I’d share it with you.

If you have any gems that pop up on your profile share them with us here or on the flyte Facebook page!


Joan Woodbrey Crocker
Suffering from a 2010 Hangover

Facebook and Skype = Happily Ever After for Video Chat

Tuesday, August 23rd, 2011

If you remember a while back I posted about the marriage between Facebook and Skype. Well, now Facebook Video Chat has finally rolled out! I tested it out today with a friend and it works great. It’s very clean and works pretty much just like Skype only it opens up on your Facebook screen.

So, there are two ways that you can video chat:

1. First, go to the profile page of the friend that you are looking to video chat with.  Then you can click on the video chat icon found at the top right hand corner of their page.


2. Or you can open up chat, just like you are going to send a text message and video chat from there.  You will notice that there is now a video icon at the top of the chat box.  This is also a great way to shoot a quick text to your friend to ask if they are available for a video chat.


Once you’ve clicked on the video chat icon, a  pop up will appear showing you that you are calling your Facebook contact. (Note: if someone is calling you, you will hear ringing and see a pop up on your end giving you the option to accept or decline.)

Once the person on the other end accepts the incoming call, you will see a screen pop up, of the video image.  You can see the small image of me up in the corner and when I chat it gets a little bit bigger.  It essentially works just like regular Skype.


If she hadn’t of answered I would have gotten this message below.  Which is pretty neat, considering it will allow me to record a video message to be delivered once she is available.

So, there you have it.  It’s very simple. In fact anyone can do it.  I think it’s a fabulous tool for video chat, since all of your friends are already on Facebook anyway, it eliminates the hassle of going to another platform and trying to search for those same people.

One thing to note:  If it’s your first video chat on Facebook there will be a couple extra steps.  You first have to allow Facebook to have access to your microphone and camera.  You can do this by simply clicking allow and then checking off remember for later, so that you don’t have to do it every time.  Then you have to wait few seconds while it starts it up.  That’s it!

Special thanks to Megan for being my guinea pig and allowing me to post her pics on the blog!!

Joan Woodbrey Crocker
Video Chat Enthusiast

7 Reasons I Love Facebook Messenger | Facebook Messenger App Released

Tuesday, August 16th, 2011

The number one thing I have missed since I switched from my Blackberry to my Droid HTC Thunderbolt, is by far Blackberry Messenger. It was a way for me to have a conversation with a group of people all at the same time, it was easier than texting and more importantly it was free. Now, Facebook has come out with a mobile app called “Facebook Messenger” that essentially does the same thing plus more… See the video from Facebook Live talking about it’s release.

Watch live streaming video from facebookeducation at

1.  It’s Connected To Facebook: I can easily pop in a contact name of one of my friends and talk to them while they are at their computer.

2.  It’s not just for Facebook Users: Don’t think of Facebook Messenger as just another extension of Facebook, you should think of it as its own stand alone mobile app that allows you to message not only your Facebook friends, but those friends and people you know that aren’t on Facebook at all. If you message someone that isn’t on Facebook (or is currently offline) it sends the message as a text to their mobile device.

3.  Seamless Communication: Have you ever been chatting via a text message and the conversation isn’t over, but now you are sitting in front of your computer with a big keyboard in front of you and you are thinking how much easier it would be to just finish the conversation online? Well, now you can and it’s seamless, all your old messages will show up on the app on your phone and ones started on your phone will be right there in your Facebook messages.

4.  Geolocations and Photo Sharing: You can attach photos and include geographic locations to your messages. An example given is now when you tell someone you’ll be there in 10 minutes they can look at the map and get a pinpoint of your location to check. (So don’t lie!)

5.  Group Chat: You can have a conversation with multiple people without texting it to many and then having to individually answer and repeat things.  This came in handy when my grandmother was in the intensive care unit and the whole family needed to keep in touch (when I had Blackberry Messenger), now I can use Facebook messenger for group chat.

6.  Available on both Droid and iPhone: Available for iPhone and Android, you can download Facebook Messenger free via the Market or iTunes. Currently it’s only available in the U.S. and Canada but they are working on building out the app for all smartphones and countries.

7.  It’s FREE!: Both the app itself and then the messaging are free. Why sit there and rack up text message charges when you can use this free service? Brilliant.

Joan Woodbrey Crocker
Facebook Messenger Fan

Instant Upload with Google + : One More Thing You Can’t Do With An iPhone!

Friday, July 22nd, 2011

Google Plus Instant Upload is a little Big Brother but very cool.  Okay, so I have to admit I was a little freaked out by this at first…

Google Plus’s instant upload is really simple.  All you have to do is download the Google Plus app onto your Android phone.  The default setting for the app is has Instant Upload enabled. So, that’s all the set up that is required.  Then all you do is snap pictures on your phone as your normally would and they automatically get uploaded to your Google + account.  So, the next time you sign into the account you will have the option of whether you want to share the picture with your circles or not.  Watch my demo below…

If you are worried about privacy or you don’t want to use Instant Upload it’s really easy to disable.  Just follow the steps below.

1. Go to the Google+ App on your phone
2. Press Menu
3. Go to Settings
4. Scroll down to Instant Upload
5. Uncheck the box so that it no longer has a green check mark

You can also open up your Instant Upload settings from here to check on upload statuses, upload existing photos, decide whether you just want photos uploaded instantly or video too, turn off instant upload while roaming etc.

Joan Woodbrey Crocker
Maine SEO


The Best of 2010: The Most Popular Maine SEO Posts from 2010

Saturday, January 1st, 2011

During the past few weeks, I couldn’t help but catch myself constantly saying “Can you believe this year’s flown by so fast?” Well…it has. It’s officially 2011. Happy New Year!

After doing a similar post last year, I feel like another “most popular posts of the year” is just what needed to happen. So without further ado…

10. Link Building for the Economically Savvy Business

9. How to Rank in Google Maps: Step 3 (How to Get Local Reviews)

8. Making Analytics Actionable: How to Improve SEO by Employing Data & Metrics (with SEOmoz’s Rand Fishkin)

7. Google AdWords 101: What do all these statistics mean?

6. Reverse Engineering the Search Rankings (Webinar with SEOmoz’s Rand Fishkin)

5. Is it Time to Spice up your Titles and Copy?

4. A Step-by-Step Guide to Optimizing for Local Search, A Mardi Gras Special

3. 9 Free Keyword Research Tools from Google

2. Can I create a Facebook Business Account (or Fan Page) without a Personal Account?

1. What is a Good Bounce Rate in Google Analytics?

Thanks for stopping by and for another amazing year!

Nicki Hicks
Happy 2011!

Photo credit: iUniqueFx

A Gift from Google: Happy Birthday to Me!

Sunday, October 24th, 2010

I read this article in Mashable last week that mentioned Google would wish you a Happy Birthday. Of course, I just had to try it for myself. When you add your birthday to your Google profile, you’ll see this logo on the Google homepage on your birthday.

When you click on the Google logo, they’ll send you to your profile page, where you’ll see:

Aww, Google, you shouldn’t have!

Nicki Hicks
They say it’s [my] birthday

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