The Maine SEO Blog

As I’ve mentioned before, flyte uses a program called Keyword Discovery to research our clients’ keywords.  There are quite a few keyword tools out there, but we’ve had the best results with this program.

After clients supply us with 20-30 keywords (those specific terms and phrases they believe their customers use to search for their website).  We start with these words, add many others we found through our research (via the client’s website and their competitors’ sites), as well as those words Keyword Discovery finds that users have been searching for.  Essentially the program comes up with synonyms and related terms to the query.  In the end, we discover approximately 10,000 keywords and phrases that our client’s customers may use to search for their site.

Basically this means that there are a TON of opportunities to capitalize on!  If you’re interested in increasing your search engine visibility, call flyte today!

Nicki Hicks
Search Engine Marketer

Why hello there.  Let me be the first to welcome you to the Maine SEO Blog!

Allow me to introduce myself: my name is Nicki Hicks and I just started my first real world job about a month ago as a Search Engine Marketer at flyte new media, a web marketing firm in Portland, Maine.

My boss, Rich Brooks, thought it best that I start blogging in order to join the Search Engine Marketing world.  I think he’s right.  So here we go…

Before flyte, I had little experience in the world of search marketing, other than what I learned at Saint Joseph’s College in the marketing program.  So as you can imagine, my first month has been spent my reading every article, blog post, book (electronic of course), and forum having to do with SEO/SEM.

Then I jumped right in and tried my luck at analyzing keywords – using Keyword Discovery.  While a simple and extremely helpful tool, I’ve found the server crashes more than I’d like it to – and of course at times when I’m nearing a deadline.  Far too close for comfort.

I found the server crashed over and over for about three straight days last week.  When I was finally able to log back in, I was pleasantly surprised for I found out what caused all of my error messages.  The lovely folks at Keyword Discovery added two additional features to help out SEOs: inflected form (define) and historical searches.

The new (premium) historical search is intended for those doing tail end and niche research or to build up a good stop word list for pay-per-click campaigns.  It also includes keywords from a greater period of time (hence the “history”), from August 2006 to the present.  By doing a regular search, Keyword Discovery includes only the past 12 months.

Inflected forms are the wonderful part of grammar which makes the English language so darn difficult to learn.  Originally, had I searched for the term “eat,” the program would spit out keywords that only had “eat” in them.  Now by simply checking a little box, I can receive all sorts of great keywords–with eat, eats, ate, and eaten.  This way, I don’t have to inflect the forms myself.  A small and simple change, I realize, but it makes it so I no longer need to inflect the forms myself!  Isn’t technology nifty?!

Nicki Hicks
Keyword Savant