The Maine SEO Blog

Flyte recently launched a website for Reduce My College Costs, which I’m happy to say has finally been fully crawled and indexed!  We worked with Marc Hill, a Certified College Planner, to both develop and optimize his site.

One of the most important things you can do, and I must pride Marc on this, is to do your SEO upfront.  It’s been my experience that optimizing a site during development will be much easier and more cost effective than “SEO’ing” it later.

For example, we are now converting many of our table-based sites onto CSS platforms (namely, WordPress).  While this particular problem is usually due to the age of a site; had SEO been performed at an earlier stage, it would have increased those sites’ search visibility earlier and saved them money (and who doesn’t want to save some dough these days?!).

Anyway - to get back on track, in this case, optimizing before launch should help Marc in the long run!  Admittedly, I wish I had known how quickly mistakes can make a difference to the price you pay for school.  If I’d only known people like Marc exist before I went to college!

So if you are in the midst of planning to send your child to college, start the process with RMCC’s free college savings tip sheet. Then, work with Marc in order to save on your son or daughter’s education expenses!

Nicki Hicks
Maine SEO

We’ve had a busy few weeks of finishing up SEO Projects here at flyte!  Just yesterday we finished another big project: for Maine Heart Surgical Associates.  As the Cardiac and Vascular organization just recently moved their Vascular & Vein Center to the new location in Falmouth, Maine, the marketing department wanted to optimize for that portion of their site.

So, that’s exactly what we did!  We optimized specifically for their Vascular & Vein Center - starting by cleaning up and consolidating several of the pages, as that was our biggest concern.

Then we hit the ground running with keyword research and other onpage optimization.  The second half of SEO (link building) started with Maine Heart’s intrasite linking, followed by a plan to increase backlinks.  With MHSA’s enormous untapped potential sitting in the writing hand of their surgeons, we suggested they start their own blog.  With the big move to Falmouth, however, that was nearly impossible.  But in the future, you very well may see a blog from Maine Heart!

If you have concerns about varicose veins, PAD, carotid disease, aneurysms, or venous disorders; be sure to check out Maine Heart Surgical Associates and their Vascular & Vein Center.

Nicki Hicks
I can now pronounce ‘Ambulatory Phlebectomy’

This week flyte finished up a Search Engine Optimization project for Newcastle Square Realty, a real estate company in Midcoast Maine.

After researching and identifying what keywords to pursue, we made some changes, targeting those keywords and phrases to increase NSR’s search visibility.  We also did some work on the Newcastle blog, including some basic usability changes - specifically renaming blog categories.  (You’ll find that many SEO strategies increase usability/searchability for both search engines AND web users.)

We made sure that the blog title always comes first in the title before the name of the blog.  A small change, but as I’ve discussed before, changing your titles to descriptive and keyword rich ones is an easy way to increase your search visibility.  Blogs are especially helpful this way - as the blog title becomes the title of the page.

So, looking at Newcastle’s current post, “Fall Comes to The Damariscotta Region” is a much better title than “Fall in Maine”.

If you’re looking to buy or sell property in Coastal Maine, make it a point to check out Newcastle.  Jim Cosgrove is a great guy to work with and sells gorgeous homes and properties all over Damariscotta, Pemaquid, South Bristol, New Harbor, and the surrounding Midcoast area.

If you’re looking to increase your search engine visibility, then make it a point to check out flyte.

Nicki Hicks
Maine SEO