Archive for the ‘Search Engine Marketing’ Category

What Do I Need To Be Doing with Pinterest? 10 Pinterest Articles worth a read!

Wednesday, June 13th, 2012

Pinterest, Pinterest, Pinerest. You can’t be on Facebook, Twitter or pretty much anywhere else on the web these days without hearing about Pinterest. And, with good reason, Pinterest is blowing up! Folks are realizing the power behind the platform and just how useful it is for business.

Sure there are plenty of folks that are using it for just pure fun and enjoyment, but businesses are actually benefitting from this. Check out these 10 posts below that are super informative about Pinterest, how to use it for business and some of the facts about this awesome tool.

1. Amy Porterfield’s post: The 10 Commandments of Using Pinterest for Business Awesome tips!

2. TechCrunch’s post: This is everything you need to know about Pinterest This infographic is a great snapshot of “everything you need to know.”

3.  10 Ways to Use Pinterest to Reach Prospects via Fuel Lines. You’ll find tips on how to highlight your company’s testimonials, give agency tours and more.

4. For the measurement geek in you… Making Sense of Key Pinterest Metrics and Analytics Tools

5. Want some examples and case studies? Here you go… 5 Interesting Pinterest Marketing Campaigns. via Mashable.

6. Looking for some tools to “Supercharge” your experience? Check out 7 Useful Pinterest Tools to Supercharge Your Pinfluence.

7. Studies Say – Pinterest Now Generates More Referral Traffic Than Twitter

8. 26! Count them…26 Tips for Using Pinterest for Business! via Social Media Examiner.

9. Wondering who’s on Pinterest? Apparently the ladies according to this TechCrunch Article, Where the Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% of Fans are Women.

10. And, last but not least… Kidolani.com’s “5 Steps to Improve your Pinterest Profile in Five Minutes.

If you are looking for more info on how to use Pinterest for Business attend flyte school on 7/17 here in Portland at the Portland Public Library. What better way to spend your lunch break than learning all about Pinterest for Business?

How are you using Pinterest? ANy Tips? Share them with us here in the comments section!

 

Joan Woodbrey Crocker
Pinterested!

How Often Should I post? Blogs | Facebook Updates | Tweets

Thursday, June 7th, 2012

How often should I post on my blog? How often should I update Facebook? And, How often should I Tweet? These are important questions and although the answer isn’t the same for every brand or business, I have found the following to be a good “rule of thumb.”

So, how often should you post on your blog?
2-3 times a week. I say this for a few reasons. One is that posting every day can be very time consuming and if you haven’t yet committed yourself to getting out 2 -3 posts, the likelihood of you getting out the extra 3 to 4 will seem almost impossible.

The more frequently you post the better it is for SEO and the more likely you are setting up an audience that is continually coming back for more. However, if you have nothing to say or the information isn’t fresh, it won’t matter how often you post.

Here are a few things to take into consideration when deciding how often to post:

  • Do you have anything valuable to say?
  • Who is your audience? Are they getting their info from blogs?
  • What is your goal? Are you trying to increase traffic to your website and improve your SEO in general? Or are you simply using this platform as an announcement board for current customers?
  • How much time do you have to put towards blogging? And, how much time does your average blog take you to write from soup to nuts?

All of these questions will help you answer how frequently you should be posting to you blog. Once you have a plan in place, then you will want to reassess it later by looking at your Google Analytics and other measurement tools to see if your current plan is helping you reach your goals.

How often should I post Facebook Updates:
We recommend posting to your Facebook page at least 3x a day! Really, 2 – 5x, but if you can do at least 1 -3 posts a day you should be in good shape. Check out my blog post on “how often your should post to your Facebook business page for Facebook success.”

There are also different tools out there such as Facebook Insights and EdgeRank Checker that can help you analyze what is working best for you. This tool in particular will tell you what types of posts are getting the most reach and engagement and also what times and days are working best for you to update your status.

Test out post frequency to see what works best for you and your audience. Here are some areas to pay attention to and keep track of while you are doing your testing:
Did your page Likes go up or down?
Are you reaching more folks?
Are people engaging with you more often or less often?
Are more or less people talking about you?
What types of posts do people seem to respond to the most?
What time of day do you seem to get the most engagement?

These questions should help you assess what the perfect amount of posting is for your brand.

And, finally Twitter! How often should I Tweet?

Tweets are a little more difficult to put an actual number on. Being part of the conversation and engaging with a good following is most important. But, while you want to be replying to all the conversations that are happening around you and to those chatting with you, you also want to have a good amount of content that you are pushing out as well.

Think about when you check out someone’s Twitter stream. What are you looking for? You want to learn a little bit more about what they have to offer and why you would want to follow them. You want to make sure that you are balancing your original content, with your RT’s and your @replies.

Check out What to tweet? to get more ideas.
How often do you post? We’d love to hear what is working for you!

Joan Woodbrey Crocker
Consistently Posting, Updating and Tweeting

How Do I Get My Facebook Fans to Participate More on Our Page? 7 Great Posts

Thursday, May 31st, 2012

A common question I receive is “How do I get my Facebook fans to participate more on my page?” And, it’s a very good question. After all, if no one is sharing, commenting, liking or engaging with you in social media then you are missing out on everything that gives you any sort of benefit.

Here is a compilation of 7 blog posts that in my opinion give excellent examples of how to get people to participate with you on social media and really engage with your brand:

1. 12 Tips for Better Facebook Engagement: Give Them Something To Talk About
Okay, so I wrote this post as well, but I think it’s a really good summary of all the things that I used as a social media manager and we help our clients to implement that really get high engagement.

2. Want High Engagement on Facebook? Offer Coupons [STUDY]
Wildfire recently released a study regarding earned media and the types of campaigns you can run that will generate the most engagement… Coupons is #1. Keep in mind though there is a big difference between sharing and engaging. This is a good explanation of why you should create campaigns that do both. Check out the slides from the Wildfire Study.

3. Has Timeline Increased Engagement on Facebook?
This is a great article about how the new Timeline design has affected engagement. Big Tip here? If you haven’t made the switch over to the new format, you’ll want to optimize it now!

4. 10 Powerful Tips to Increase Fan Engagement on Facebook
This post looks at engagement from a more technical standpoint taking into consideration the day, time, structure, length and frequency of posts and its affect on engagement.

5. How to Measure your Facebook Engagement
What better way to know if you are actually increasing your engagement than measuring it? Well, here are some tips for measurement so that you are getting an accurate assessment.

6. 12 Top Community Managers Share Their Tips for Better Engagement
Mashable gathered tips from top community managers to help you boost activity on your social platforms — they’re grouped into various engagement-inducing “actions”.

7. What happens When Social Media Doesn’t Work
And, finally this last post is for all those that are doing social media right but STILL not getting the engagement or results they want.

How do you engage people on your Facebook page?

 

Joan Woodbrey Crocker
Please engage with this post!

Photography by CreativeSoul Photography.

How Do I Create a Social Media Strategy? Here’s How…

Tuesday, May 29th, 2012

How do you create a social media strategy? The same way you create any other marketing, PR or business strategy. With an end in mind. Like with any other part of your business you want to start with a goal. Until you know what the purpose of you being involved in social media is or why you are creating content you are wasting your time.

1. Set Goals: You may have several business goals such as increasing brand awareness, increasing website traffic, improving online sentiment, or maybe it’s that you want yourself, or your business to be seen as the industry expert. Whatever the goal/s is, make sure you start there.

Okay so now you know what you want to accomplish by participating in this space, the next step is to see if your audience is even there…

2. Conduct Research: Where is your audience? Is your audience already on social media? If so, what platforms are they using? Where is your brand being talked about? Chances are they probably are already on the big 3 Facebook, Twitter and LinkedIn, but are they also participating in online forums or Pinterest? Are they reading blogs? It’s important to do some research and find out where your customers and target audience likes to get their information and share about their experiences.

3. SWOT/Competitive Analysis: What is your competition doing? Are they doing it well? Where are your opportunities? How can you do it better? It’s good to see what the competition is doing both well and not so well. This allows you to implement some of the strategies that they’ve already done the hard work to find out if it will work and to leave behind the things they are doing that aren’t working so well.

4. Develop a Social Media Content Strategy: The steps above should be considered in your content strategy as well as conducting keyword analysis so that you can create content that is optimized to improve not only your search visibility buy to use the same verbiage that your customers are using. You should also be connecting with industry leaders, following influencers, subscribing to industry related blogs and setting up Google alerts so as to stay abreast of the industry and get ideas for content your audience is interested in. Creating an editorial calendar can help keep you and your company accountable for creating content and also help with delegating tasks. The final step here is to create the actual content.

5. Monitor, Engage & Respond: There are several free and paid tools out there that you can use to monitor what is being said about your brand and company on the Interwebs. You can use Twitter, Facebook, Google Alerts, Social Mention, Tweetdeck, Hootsuite and many others. There are also paid tools like Radian6 and Sysomos. Whichever tool you use, you will want to make sure that you are monitoring specific industry keywords, your brand name and possibly your competition as well. This will give you the ability to respond when necessary and stay in the know.

6. Measurement and Analysis: Again, go back to your goals so you know what to measure. If it’s brand awareness you may want to measure how many Likes, Followers, RT’s, Mentions, Shared Stories etc. that you have on the different networks. IF you are trying to increase web traffic look at your analytics report. How many folks are coming into your site via the various social media platforms that you are participating on? What about blog traffic? And, then look at the overall numbers, has your overall traffic increased? If you are trying to improve online sentiment, take a peek at social mention or another tool and see if the numbers have improved. Or, you can start by tracking comments that are both good and bad… Did you have a baseline for before you started? How does it measure up?

There are ways to measure your Social Media ROI, you just have to know what you are measuring.

How do you create your Social Media Marketing Strategy? Share your tips with us here in the comments section.

Joan Woodbrey Crocker
“What’s the use of running, if you are not on the right road.” – German Proverb

 

Photo Credit: By Waponi

Should you Outsource your Social Media Efforts?

Thursday, May 24th, 2012

The answer to this question is neither yes, nor No. The answer is really dependent upon each business and business person’s situation.

 A recent survey released by Social Media Examiner asked marketers if they were outsourcing any of their social media efforts and an overwhelming majority said no. (My guess is because most of those surveyed, were marketers, and not simply small business owners or larger companies with varying departments.) Only about 30% of marketers are currently outsourcing. Of those outsourcing their social media to third parties, design and development, analtyics and content creation were listed as the top tasks outsourced. See the breakdown below…

20% Design and development
11% Analytics
10% Content creation
7% Monitoring
6% Strategy
6% Status updates, tweets, etc.
4% Community management

“An experienced social media marketing consultant has the advantage of thinking about social media 24/7 — with multiple clients, they’re also sharing the cost of staying ahead of the curve. They not only know what works, but they also have the luxury of experimenting and trying new things with different clients.” – Mashable This is a great argument for outsourcing your social media efforts however every business is different and has varying resources and needs so there are a few other factors that you need to take into consideration.

Here are a few questions to ask yourself when determining your need for outsourcing:

- Have you seen some initial results from Social media that you know would possibly improve if you had more time or more social media knowledge?
- Do you have time to create content and respond to fans and followers?
- Do you have enough resources? This can mean two things, resources within your business to take the time to get done what needs to be done or resources to financially afford outside help.
- Are you feeling overwhelmed?
- Could you afford to hire an in house social media marketer/expert?
- Do you have goals and ways to manage your efforts in place?
- Do you have a social media strategy or do you need help in creating one?

So what services can be outsourced? It depends on the company or social media professional you go with, but pretty much any aspect of social media can be outsourced, including:

- Creating a social media strategy
- Creating a social media editorial calendar
- Monitoring different social media channels
- Creating content (this can be anything from creating updates on Twitter and Facebook, to engaging in group discussions on LinkedIn, to writing blog posts or creating videos)
- Measuring ROI and Analytics
- Reporting
- Creating social media campaigns and contests
- And more…

Before outsourcing, or participating in social media in house you should have specific goals outlined. What are you trying to accomplish? Is it driving more traffic to your site? Driving more foot traffic into the store? Having folks participate in offers, contests or purchases? Or is it creating more leads or brand awareness? Not only will setting up goals and measuring the impact of your social media efforts help you to see how your efforts are panning out, if you have these in place it will be a good measure of if outsourcing is proving to be helpful or more of a drain on your already low resources.

What about a hybrid approach? Can you hire a company to conduct social media personal training while also helping to augment your efforts in the interim?

There are many questions and options when outsourcing social media. In the end, it’s about what is going to make your business the most successful.

Are you outsourcing your social media efforts? What questions did you ask that lead you to that decision? What is working for you? Share with us here in the comments section!

 

Joan Woodbrey Crocker
Flyte Trainer

 

Facebook Timeline for Business Pages is Here!

Wednesday, February 29th, 2012

This is so exciting! This morning Facebook rolled out the new timeline for Facebook Business pages! As of March 30th all Facebook Pages will get the new Timeline design, but you have the option of switching over your page now. I would recommend switching over early so that you can get a handle on all the new features and functionality ahead of the game.

When you sign into Facebook today and head over to your page you’ll see the announcement of the pages as well as have the ability to take a tour, see a preview of what your new page will look like and the option to make the switch. Facebook offers you a preview of what your page will look like. Below is a preview of what the new Flyte page will look like… Obviously we need to add our cover image and get to work on this!

The cover photo and profile image work just as they do on your Facebook Timeline profile. You can upload any image you want there. This is a great space to get creative in. It will also allow brands to have a branded/cohesive look and feel to their pages without having to create a separate tab or landing page. Next you’ll want to make sure that you adjust your profile image. There are several examples out there currently of how people have gotten creative with their personal profiles using the cover image and the profile photo together to create something interesting. Check out these examples of some creative Facebook Timeline profiles.

Organize your stories, photos, and applications in order of priority. Below you will see an example for the Coca-Cola page. The blue circle shows where these apps/pages, and photos now appear. You can add up to 12 different apps to your pages and then organize them to show up in the order that you would like.

The rest of the time line is fairly similar to your personal profile Facebook timeline, such as the ability to hover over stories to edit them. You can delete, hide and Star images from here on the split feed. Did you upload a cool product image? Make it wider by starring it. However, one cool new feature is the addition of the new Admin Panel. From the new admin panel you should be able to manage everything in one place. You can respond to comments and people writing on your page and you can check out your  insights. Below is a peek of what that looks like.

And that last new addition looks like you will now be able to message people privately and vice versa. This is really a cool feature as before this was only available for personal profiles. This will allow brands to have one on one conversations with their customers.

Several brands have already made the switch to the new timeline for Facebook pages. Check out Coca-Cola, Red Bull, Nike, and Ford who have already adopted the new timeline and tell us what you think!

Joan Woodbrey Crocker
Timeline Fan

How To Write a Blog Post | Blogpost Template

Monday, February 20th, 2012

How to write a blog post…One of the top questions I get asked by clients is if I have a template that I use for a blogposts, or a checklist of sorts that I go by when writing a post. So, since it seems to be such a common question I created a very basic blogging template to use when writing for SEO. Of course there may be differing opinions on how to best set up your post, but the tips below have worked well for us here at flyte.

Before you start: Conduct a mini keyword analysis. You can do this by visiting Google AdWords: Keyword Tool. It’s free and easy to use. For this particular post I typed in the following…

blog post keyword analysis- blogpost
- blog post
- blog post template
- Blog post checklist

Once you have you’ve chosen your keywords for the particular post there are a few places where it’s important to add them.

Blog Title (Most important place for Keywords):

Usually we like to word it in a way where you can repeat it naturally or reword your keywords.

Ex. Keyword phrase “10 Tips on Writing a blog post | How to write a blog post”

Body:

Incorporate keywords early on, first sentence if you can.

We usually start off with a brief sentence answering the question in the title using the keywords, or a brief 1 to 2 sentence description of what they’ll find below incorporating keywords.

Incorporate the keywords and version of the keyword phrase throughout the body content.

Create links on the post that go back to your website or another blog post that is appropriate for the content. Hyperlinking the keywords adds a little more SEO weight.

Image:

Adding a photo makes the post a little more interesting. Make sure that you fill in alt text describing the photo using keywords and  name the picture using a keyword, ex. “blogpost keyword search.jpg”

Steps to take before posting:

  • Tag your post with appropriate keywords
  • Select appropriate categories
  • Use AllinOneSEO Plugin

Steps after posting:

  • Tweet it out
  • Share on Facebook (or set up Networked Blogs)
  • +1 it
  • Ask your network to help you push out the post

Basic writing tips:

  • Write in short paragraphs
  • Add bullet points or numbering
  • Word the title in a way someone would type it into a search in Google
  • Make it easily scanable and digestible
  • Posts should be 300 – 500 words
  • Include intrasite links

Want more info on blogging?

 

Joan Woodbrey Crocker
I Love Blog!

Can I Create a Facebook Business Page Without Linking It To My Profile?

Tuesday, January 31st, 2012

Can I create a Facebook page without linking it to my profile? The quick answer is yes.

I get asked this question quite often by folks that are nervous about their online privacy and/or that want to keep their personal life separate from their work life. This is a valid concern and one I will address below.

So, you CAN create a business account, which is just a Facebook business page that is not linked with your Facebook profile. But, the real question is what is the difference, why should or shouldn’t you set it up so it’s not attached to your profile and what is best practices when it comes to setting up a business page?

Our very own Nicki Hicks wrote a blog post on this a while back with some great answers to what the difference between these page set ups are. Check it out here “Can I create a Facebook Business Account (or Fan Page) without a Personal Account?”  Nicki has highlighted some of the missing components of the Facebook business page when you don’t have it attached to a personal profile. Such as:

  • You won’t be able to link to your Twitter account
  • Your basic information will be limited to year founded, and not:
    • Address
    • Phone number
    • Hours of operation
  • Your detailed information about your business will be limited to website, overview, mission, and products, and not:
    • Parking
    • Public transit
  • You won’t have the ability to tag (your personal) friends in photos
  • You won’t be able to invite your (personal) friends to become fans
  • You won’t be able to add any admins. (You can only add friends as admins.)
  • You won’t be able to get a vanity URL.

Aside from the above, Facebook will ask you when you go to set up a business account if you already have a personal profile.  If you do, you need to say yes. Some people are not on Facebook, they have no interest in being on Facebook and that’s okay. Business Accounts have become a way for folks to take advantage of having a page without having to create a personal account. However, if you DO have an personal profile/account already it’s against Facebook’s guidelines to create another account. This means that if Facebook finds out that your business account is you, regardless of if you use a different email etc, your page could get pulled permanently. Which means all that hard work you put into gaining fans and building a Facebook business presence is lost.

Lastly, if you have a business account rather than the page attached to your personal profile, it will not be searchable in Facebook. This is kind of a Biggie! What’s the point of having a page no one can stumble across on their own?

Now lets talk about keeping things separated, meaning your personal profile personal and not accessible from your business page. Here is what Facebook says on the matter:

In addition, Pages are managed by admins who have personal Facebook profiles (timelines). Pages are not separate Facebook accounts and do not have separate login information from your profile (timeline). They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile (timeline), you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.

Therefore you don’t need to worry about your personal info getting mixed up with your business page or your privacy being breached.

And, here are some benefits of having it attached to your personal account:

- You don’t have to sign in and out of different accounts all day in order to check in on things or make an update.
- You can switch between using Facebook as your page and as yourself. This is great for commenting on other pages and even commenting on your page as you or your page.

So, my recommendation is that you create a business page through your personal account making it easier on yourself and making sure that you get a pages full functionality.

Joan Woodbrey Crocker
“You Don’t gotta keep em separated” – Facebook does for you :)

 

Photo Credit: By Orin Zebest

What Does It Mean to “Keep Up With SEO”?

Tuesday, December 27th, 2011

A client asked me this recently and it’s a fantastic question! After we optimize a client’s website, I’ll always say that it’s important to keep up with SEO even after launch. Simply put, things change online so quickly that it’s imperative you – and your website, blog, social media presence, etc. – keep up.

So….how can you keep up with SEO without becoming overwhelmed?

Check your GA monthly.

Set up your Google Analytics so that you get monthly reports emailed to you directly. Pay specific attention to the keywords visitors use when they come to your website; are they the same ones you optimized for? Are you even seeing the keywords you optimized for in the list? If you’re still not seeing the keywords you optimized your website for 6 months after you did initial SEO, go back and rework things.

Do keyword research annually or even bi-annually.

Google and the search engines change, and so do what your visitors are searching for. By updating your keyword list at least once a year, you’ll be sure to optimize for all of the keywords your audience is using.

Blog and use social media regularly to drive traffic.

Pay close attention to “hot” keywords and phrases your audience will be searching for depending on the season or time of year and incorporate them in the content you create. Blogposts can be especially helpful, as you can create content quickly around a hot, new subject and almost instantly have a blogpost show up on Google.

How do you keep up with SEO?

Nicki Hicks
Keeping Up with SEO, a new reality series

Hubspot Launches New Grader | Marketing Grader

Wednesday, December 7th, 2011

A while back I wrote a post about some of my favorite free online graders.  And, as an update to that, I wanted to point out the recent change to Hubspot’s Website grader, being updated to Marketing Grader. In the blogpost announcing the launch of the new grader, Hubspot explained the reasoning behind the change. Saying “In 2012, marketing is about more than just your website. It’s about social, mobile, blogging, email marketing, lead nurturing, and analytics”, and I couldn’t agree more.

Like with any other grader, the marketing grader isn’t perfect. For instance it didn’t recognize the Twitter accounts associated with flyte, nor did it recognize the sharing buttons on our blog, as they are not a plugin but rather hard coded.

Overall I like Marketing Grader, it’s definitely more comprehensive than the original website grader, measuring over 30 aspects of your marketing and web efforts and creating a grade based on a scale from 1 – 100. The incorporation of social platforms, analytics and sales funnels will prove to be very useful.

Great Job Hubspot! A+!



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