Google +still in infancy.
As the community grows the usage of +1 votes will increase.
Google+ is on a trajectory to surpass Twitter, LinkedIn and Myspace being second only to Facebook.
Google + and +1’s are intertwined.
Prediction 1: +1’s to Have More Impact on Average Position Than Quality Score
When you search for something and you are not logged into a Google account your search results will be different than when you are logged in. For example if you search for Britney Spears products the results page shows the one he would choose as the 3rd result. But, once logged in, since he has #1′d the result, it shows up number one. This also works if a friend has #1′d the search result.
When click on it, while logged in, you will see a friend of yours that has recommended that page, Google has done research saying you are more likely to click on that page – lifting personalized results, could apply across the board and to sponsored results.
Prediction 2: The Value of a +1
If a +1 decreases your CPA, then it also increases your ROI.
When money talks, the big bosses listen.
Assign value to a +1 vote, because you get more click throughs when it is referred, which also has a higher conversion rate, more likely to take action.
Say one +1 vote increased CTR, and then it reduces your CPA, which gives you a higher return on Investment
Google +1 will be a great way to leverage paid search
Prediction 3: The End of The PPC Landing Page As We Know It
+1’s are shared between organic and sponsored listings…
start to see advertisers using pages that are designed for SEO and page search
Usually we create lots of pages, uncrawlable, because you don’t want to get knocked for dup pages, so that you can use landing pages for these PPC campaigns, instead, you can recommend within the ad, and then all related search results will always give you the page you shared, or had a +1 from a friend, in top results
So, now you are not paying again for a click, because the organic search will keep coming up,
Prediction 4: Bridging The Gap Between PPC and Social
Should see more overlap
Say you create an Ad for the term “Landing page Optimization”. Then you create a landing page for the ad to send the person who clicks on the ad to. It stops with that. Instead, you should be creating Ads that send them to shareable content, like a blog post on “Landing Page Optimization” where they can +1 the blog post. Now, that the post has a +1, it is going to show up as a top result on their SERP and potentially there friends SERP, which leads to more clicks, traffic, possibly more +1′s and hopefully will also help it to start performing better in the organic results.
You will want to be driving traffic to Google plus profiles once businesses are on there. Because then when anyone searches for that company their page is going to get that lift if you add them to a circle.
Prediction 5: Promoted +1’s
Google to monetize Google+ and +1’s
Google real time search used to incorporate promoted messages from twitter
Even confirmed splitting revenue with twitter
Google will do more outside the box, type ads for money, so Promoted +1s may make sense
Google+ to remain ad free? Maybe companies offer incentive to +1 them
Prediction 6: Demographic Bidding for Sponsored Search Ads
In the future:
- Race sex orientation
- Income levels
- Activity on profiles, who you block etc.
Prediction 7: Prediction Targeting
Google related, toolbar launched in august
Toolbar suggests sites to visit, based on social activity
Say you search something like a plane ticket, then the PPC that pops up, based on past behavior it might be a ticket sales item for a Britney spears concert in that place you are searching for on Google for tickets.
Be part of the future and stay ahead of the crowd.