How to Target Hot Keywords and Phrases: 4 Tools to Find Out What Your Audience is Searching For Right Now
Wednesday, June 2nd, 2010What people search for changes all the time. It changes because of everything from news and events to seasons, and even to the time of day. When you think about it, it’s intimidating to think about how you could possibly keep up with all of the change!
A blog is certainly the easiest and most efficient way to keep up with search trends – by creating keyword rich content that targets popular keywords of the moment. Creating articles, videos, and even images are also great ways to leverage hot keywords. But…where do you find these elusive keywords? Here are a few tools that can help.
Twitter Search
Twitter Search has a section at the bottom of the page for trending topics. You’ll most certainly get up-to-date (or to the minute) information about what the Twitterverse is talking about.
Google Trends
Likewise, Google provides a comprehensive list of what the nation is searching for on the homepage of Google Trends. (Search for topics in your industry to see a graph of trends over time related to that query.)
Google Insights
Google Insights provides “breakout” terms. Simply search for an industry keyword, then scroll through the trend graph, searches by region, and you’ll see a list of “top” and “rising” searches.
WordTracker Keyword Questions
By far one of my favorite tools for blogging inspiration, WordTracker Keyword Questions will give you a list of actual questions people have asked about your query – and how many times that question has been asked in the past year.
I’m sure there are a ton of other tools out there for keeping up with trending topics; but do you really need more than 4?















