SEO for Mobile Cannot Be Ignored Any Longer
Monday, October 20th, 2008The Search and the iPhone SMX presentation I went to a few weeks ago opened my eyes. I had already been aware of how important optimizing for mobile devices was becoming - but it wasn’t until this presentation I realized JUST how much.
An article from eMarketer this morning confirmed and reminded me how SEO for mobile is very quickly becoming a necessity.
Mobile marketing, alone, should be taking the industry by storm, and it is - when 53% of users have access to the SMS function on their cell phones.
Optimizing your website for smart phones is the next step, but just the beginning. While 17% of people have access to the internet on their phones, 15% have access to email. So, even seemingly simple things like mobile emails that do not download pictures are helpful in faster download times. This begs the question: why include so many pictures in email marketing campaigns?
Now, ever increasingly popularity of video, music, picture, and game downloads makes asking what type of movie, game, or app your company can create that people will actually download an inevitable one.