Discover How to use Social Media & Get the Edge for Your Business: Keynote from Deb “CoachDeb” Micek #ftw2010
Social Media FTW is an annual conference held in Portland, Maine. Follow the conversation on Twitter at #ftw2010.
Why are we on social media?
- Connecting
- Build relationships
- Build trust
80% of success is just showing up. Just by showing up on social media, you’ll get connections and even business. Suddenly, you’re already going to be doing better than your competition who isn’t doing anything on social media.
Deb says LinkedIn is the social network to watch in 2010.
Google CoachDeb and see how she dominates about 10 pages. Why “CoachDeb”? 1. It’s easy to remember. 2. It’s a conversation starting – as in, “what do you coach?”. You want to be top of mind for your clients.
Build a million dollar business without ever leaving your island
- Get rid of the old you have to be face-to-face to do business
- Social media is new media with lipstick on
Deb started blogging and started showing up on Google. She got free advertising for her business because of it.
Deb’s written two books – Secrets of Online Persuasion and Twitter Revolution (with free updates at TwitterHandbook.com).
Want free Super Bowl advertisement? Tweet.
- You can be found in Google’s real time search
- You can be found in Twitter Search
Deb developed software to automate, simplify, and monetize social media – QuanSite.
Should you autotweet or go live? It depends on what suits you best. Deb thinks autotweeting is driveby tweeting.
Why is Twitter so hot?
- Instant
- Mobile
- Easy
- The new American Express card is the cell phone – Don’t leave home without it. (Only 4 people in the crowd don’t have their’s on them!)
- People are using Twitter (and Facebook) to connect.
What is Twitter?
- It’s the new golf (or tennis). It’s where you can make connections.
- Cocktail Party
- Living Rolodex – it’s how you can connect with people
- Free PR
- You’re missing 100% of these opportunities when you’re not there!
It’s a social media revolution!
- “There an app for that!” (games, Twitter/social media, GPS, Foursquare/location-based, Yelp/review-based) – Think about creating an app for your business; Deb is predicting a trend of this for this/next year. Get your clients/community involved with your own app!
- Explosion of mobile devices
- Flash mobs/Bluetooth/Ads
- Everything is focusing on customer engagement
- Everyone’s doing it! (even Oprah)
#flashmob – TMobile’s viral campaign: Deb shared the fun video to show how ideas spread and community is created:
Viral doesn’t just go. You need something extraordinary that will catch on and start a revolution because they just can’t help but get involved.
Social Media ROCKS! Imagine what it could do for your business if you could BEAT Oprah!
Tribal seduction is the ultimate way to market on Twitter
- People – increase community
- Participation – get them involved
- Persuasion – emotional, engaging, entertaining
The Hashtag
- Track keywords
- Become a trending topic
- Links back (SEO)
- Punchline
Jerry McGuire: a lesson in customer engagement. Twitter is showing up and saying hello. (And you had me at hello.) Business is always personal.
Show me the money
- FeedJit.com
- FiltrBox.com
- FlowTown.com
- Track keywords
- Track emotions (track pain/pleasure keywords for this)
Social Media Optimization
- It’s proven
- It works
- It’s the fast that beat the slow
#BeatCancer
- Hashtag that began in Blog World
- Guiness Book – most used hashtag
- Raised Charity for breast cancer awareness/research
- Got on CNN – used new media to capitalize on traditional media
- Brian Williams – Deb’s friend who lost his wife to cancer; thanked Deb for her work on #BeatCancer. It’s all about connection with other people