Finding Your Audience Across Social Media Platforms #ftw2010
Social Media FTW is an annual conference held in Portland, Maine. Follow the conversation on Twitter at #ftw2010.
Why do we care?
A few social media platforms: forums, Q&A, location-based services, blogging, and so much more!!!
What’s next?
- General demographyics
- Identifying audience
- Using services to get to your audience
Current Landscape
- 78/100 Americans (ages 12+) use the Internet daily (for multiple uses)
- 48/100 Americans (ages 12+) use social media, 39/48 access profile once a week, 24/48 access profile once a day
Put together who you think your audience is and reference it.
- Location: out of towners? geographic location?
- Interests: what are they interested in that cross references with what you’re offering?
- Position/role: what role are they playing? what is their position at the company?
- Who they look to for authoritative information?
- Life priorities: e.g. environmentalism, family, religion, etc.
- Emotional state when they look for your product/service
Google tools
- Google Alerts: track keywords and who’s talking about you
- Google Analytics: track your traffic
- Google doubleclick adplanner
Other Social Media Research Tools
Choose your potion
- Purely social
- MySpace
- Google Buzz
- Professional
- Blogging
- Blogger
- WordPress
- Tumblr
- Video
- YouTube
- Vimeo
- Photo sharing
- Picasa
- Flickr (Creative Commons)
- Niche communities
- Ning
- BuddyPress
- Review-based Websites
- Urbanspoon
- Yelp
- TripAdvisor
- Goggle Places
- Location based Apps
- Foursquare
- GoWalla
- Facebook Places
- Loopt
Social media is just one tool in your toolbox; it has to work for your business.
Sarah Hines, Shines & Jecker, Full presentation will be available at: shinesandjecker.com/socialmediaftw