Harnessing the Conversation Economy: Keys to a Holistic Social Media Strategy (Part 2: Webinar from Online Marketing Institute)
What happens when your site connects peers?
- Increases website success
- Improve SEO
- Enable real-time research
Example: Drive SEO Strategy (Bank of America’s small business online community)
- Top organic search result driven by community discussion (for the keyword “online contact database”)
- Per click cost for those advertising with PPC: $5-$15
How can social increase the ROI on Our Events? (vmworld.com)
- Reduce event costs
- Extend events to all year
- Offer more value to vendors
What is a holistic engagement strategy?
- Identify and engage the new world influencers
- Real-time & broad visibility of hot topics and trends
- Eliminate missteps
3 ways to engage, ignite passion, and grow relationships
- Become a conversation hub
- Extend the event experience to 365 days
- Focus on a holistic engagement strategy
Speaker: Adam Mertz, Product Marketing Manager at jive
@adammertz