Maine SEO Project: KimsCrafts (Ecommerce & SEO)
Flyte recently finished an SEO project for KimsCrafts, a company that makes gorgeous handmade slate signs right here in Maine.
With an intuitive site structure in place and a developer who’s willing to try anything (don’t you just love those?), we got our hands dirty optimizing the pages at the deepest product levels.
Copy is often where Ecommerce websites fall short – putting product images and big, beautiful “buy now” buttons far ahead of content on the old list of priorities. So adding bits of unique content to each product page has been where a lot of the KimsCrafts team has been spending its time.
Instead of a typical “breadcrumb” navigation so many Ecommerce sites favor, “Find more like this” was preferred for KimsCrafts’ product line; much like Amazon’s “Customers Who Bought This Item Also Bought” widget. (See my favorite slate, the Black Lab Welcome Sign, as an example.)
A few more tweaks, and the newly optimized site was ready for the holiday rush. Don’t worry, though, it’s not to late to grab a unique, personalized gift for a loved one!
Tags: flyte new media, kimscrafts