The Maine SEO Blog

Recently, flyte began a relationship with Mentoring Minds, a company that sells educational tools with a goal to help teachers help students.

Like many Ecommerce websites, there was originally little content to be found on the site. While little content is good from a usability standpoint, we know there still has to be content.

How do you create the balance for Ecommerce?

One issue I’ve seen a lot in Ecommerce sites is the insatiable urge to force the user to make an obscene amount of clicks (less so an issue for this particular site). But if you have an ecommerce site, with a myriad of categories, subcategories, and finally individual product pages; ask yourself: Can I condense and simplify?

When you do have necessary category pages, like Mentoring Minds’ Response to Intervention page, make sure you use it as an opportunity to create content around the subject. Contrary to popular belief, people will scroll. That doesn’t mean you should force them to scroll a lot; simply that (nearly) gone are the days when everything has to be above the fold.

So if you (or the teacher in your life) need better tools for success in the classroom, be sure to give Mentoring Minds a call. If you need help optimizing your Ecommerce website, then be sure to give flyte a call.

Nicki Hicks
Maine SEO

This entry was posted on Wednesday, December 30th, 2009 at 1:32 pm and is filed under Projects Archive, flyte new media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.