Are You Skewing Your Analytics?
Are you a little over-excited when you check your Google Analytics because your stats look great? You might be if you, people at your company, or maybe a consultant are on your website a lot. Your analytics pick up those high stats from you!
So what to do? Block your IP address! Check it out:
First, go to your homepage for Analytics – Analytics Settings – and click on your filter manager.
Click “add filter”. You’ll see this screen:
Insert your filter name (using the IP address is a pretty easy choice), choose the filter type (to exclude all traffic from an IP address), and insert your IP address. Below that, choose which sites you’d like to filter, and you’re all set!
You’ll find that your Analytics may no longer look as impressive, but at least they are no longer skewed! Also – be sure to filter any other IP addresses you don’t want included in your analytics!
Nicki Hicks
Filter your measurements
Tags: filtering, Google Analytics, IP address, SEO


March 25th, 2009 at 9:30 am
[...] these stats are negatively affecting your Analytics, you can set up a filter like you would to block your IP address to block traffic from Google (or other search engines) [...]
October 9th, 2009 at 12:18 pm
[...] Block IP addresses using the filter manager of your designer, developer, office, etc. [...]