How to Find Out Who’s Talking About You (and Your Business)
I find that Google Alerts is, by far, one of the most under appreciated Google products. Leveraging it correctly can result in good PR, better blogposts, and a quick and easy way to get a leg up on the competition. Here’s how to make the most of it.
1. Start by assigning a keyword/phrase – the more specific, the better (unless you want to sort through lists of results that don’t apply). You might want to assign multiple alerts, and they could include:
- Your most sought after keywords and phrases
- Your business name
- Your competitor’s name(s)
- Product/service names
2. Then, choose what you want to have sent to you. Choose from:
- News
- Blogs
- Web
- Comprehensive (everything)
- Video
- Groups
3. Receive notifications once a day, a week, or as they happen. (I find that notifications as they happen are simply annoying, but figure out what works for you.)
4. Decide on how many results you want (as to not be overwhelming).
5. Get alerts sent to your Gmail account or your feed….and you’re done!
Tomorrow I’ll talk about how to use the information you get after setting up your Alerts.
Tags: google alerts