Organic Keyword Optimization: More Art, Less Science
Twilight of Stroudwater by Charles Frederick Kimball
I think one of the most difficult parts of doing keyword research is selling the client on it. You start with the most scientific of processes: down and dirty keyword research, where you quite literally “figure out what people are searching for”. Seems logical enough.
Then comes the tough part: How can I use “Brangelina” in a sentence? (Just kidding, but if you notice, I totally just did it.)
In all seriousness, the hard part – the artistic part – is the writing. SEOs can do all sorts of techy (read: geeky) and Google-approved code work and link building to make your website rank well for specific keywords. But at the end of the day, it’s the content that is king!
It’s the content that’s the art form: using the words people are looking for and magically interweaving them into copy in a way that makes sense to bots and, now here’s the tricky part, human beings. No wonder copywriters make so much money.