Should I Purchase A Keyword Rich Domain and Redirect It?
Dear Nicki,
Are there any advantages to purchasing a domain with strong keywords and redirecting it to my website?
–Wondering in Wisconsin
Dear Wondering,
No, there are seemingly no SEO advantages. But let me take a step back. I would argue that if this was a new website, then you might as well go with a keyword rich domain. There are still discrepancies as to whether or not search engines actually pay attention to keyword rich domains. Humans, however, might click on a keyword rich URL before what I would call a spammy-looking domain.
The only way this strategy might possibly work is if a) you promote those other sites for tracking purposes or b) other websites link to your other domains (assuming they use keyword rich anchor text) and the link juice would thereby be passed to your current website. But, why waste the in-between domain and simply worry about promoting your current domain and getting keyword rich backlinks to your actual site?
The thing is, if you’re doing all the right things at your existing site, there’s no need to start building a network of keyword rich redirects.
Nicki Hicks
No Need to Red Flag Google
Tags: 301 Redirect, backlink, keyword rich domain, Link Building
May 19th, 2009 at 3:15 pm
[...] Should I Purchase A Keyword Rich Domain and Redirect It? | Maine … [...]
May 19th, 2009 at 11:41 pm
Hey Nicki, I agree with what you had to say here, but my life experience is that new domains are actually indexed for the keywords in the domain name pretty quickly. I’ve seen it time and time again. Of course, if you choose keywords for which there’s already a ton of competition and domains that have been around for eons, it doesn’t matter. However, regional word + keyword often has had wondrous results. Without looking for quality inbound links right away, and continuously developing content, any ground that’s gained by clever domain will eventually be lost…
May 20th, 2009 at 1:46 am
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August 18th, 2009 at 1:15 pm
[...] will go back and forth on the argument about keywords in domains and URLs for all eternity. I’ve said it before and I’ll say it again: if you can choose, go with a keyword rich domain and URLs. If [...]