How to Get a Skimmer to Click: Another reason Anchor Text is so Important
A while back, I wrote about the importance of anchor text. To bring you up to speed, the words I just linked (“importance of anchor text”) are anchor text. Anchor text is the words you use in a link. That post will go into a little detail about the importance of anchor text for users and search engines.
But there’s a hidden reason anchor text is so phenomenal: for the skimmer.
That’s right, the skimmer. We all do it – we read ingeniously entitled blogposts and articles, skimming through for interesting information.
With anchor text placed naturally and intuitively, you can take advantage of the skimmer (in a good way). How can you make a difference? Use anchor text.
Think about it: if you link “click here”, the skimmer will have no context for what that link goes to. But a link that says “Click here for a free, no obligation SEO consultation” will let the skimmer know exactly where they’re going.
Likewise, bold, italicized, bullets, and headers can draw in the eye of the skimmer. If a click to contact you, sign up, or buy is the goal…make sure your anchor text makes it happen.
Tags: Anchor Text