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The Importance of Anchors for Search


Anchor links aren’t for everyone or every website. However, a short list linked to anchors sections below can be incredibly helpful for readers. We use it on our SEO page like this:

flyte anchors

With frost eminent, and more lettuce (and other assorted vegetables) than I know what to do with, I searched for “can you freeze lettuce” (knowing full well that even if you could, I probably wouldn’t want to anyway).

veggies

When I searched, I found this result (which told me I could indeed freeze it, but the taste would be compromised), accompanied by an even cooler discovery: an extra link to the anchored section I was looking for!

google search anchor

I’m not sure if this is a new development or not – as I’ve never seen or heard of it before. [Update: Because it is new!] But it just goes to show you – those anchors are important!

Nicki Hicks
Won’t ANYONE take this zucchini?!?!

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This entry was posted on Friday, September 18th, 2009 at 10:50 am and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.mainesocialsecuritylawyer.com/gordonpgates.html Gordon

    Hi Nicki,

    Great post, as always! According to Rand Fishkin, the “Wizard of Moz,” Google has been recently adding links and data to snippets. Here is his blog post about it from Monday: http://www.seomoz.org/blog/google-quietly-pushing-more-links-data-in-snippets

    So you are in very good company, noticing the change! And, as you said, it gives yet another reason to add anchor text to your site’s links.

  • http://www.flyte.biz Nicki

    Gordon, thanks! Of course, I started reading Rand’s post and then got distracted halfway through it (which is usually what happens)! Glad to see that I’m a little quicker than I thought ;)


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