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5 Links That Have No SEO Value, But You’ll Want Them Anyway!


I want to discuss some of the links a little further that Eric Ward brought up in the MarketingProfs Link Building Webinar I attended a few weeks ago.  He said something very important: there are a select group of links that you should pursue that, while they have no PageRank or SEO value, are overwhelmingly valuable simply by the conversions you recieve.

  1. Email links – Would you consider sending out an email newsletter without a link to your site?  I hope not.  For while you get no SEO value for that link, you will most certainly get the clicks…and conversions.
  2. Temporary Buzz links – from sites like Digg and Sphinn.  While these links do get “followed”, the temporary buzz created will get you a boost in traffic while they’re up.
  3. Social media links - Links from Twitter and Facebook are nofollowed, but can create buzz and traffic just the same. (Linkedin links are followed.)
  4. Blog comment links - Generally, when you leave a comment on a blog or article, your website is nofollowed.  But that doesn’t mean people can’t click on it.  Leaving an insightful comment just might get more traffic to your site.
  5. Collateral/Marketing materials – Technically not a link, but still necessary.  These include every physical marketing flyer, handout, newspaper/magazine print your company puts out to radio and tv advertisements.  Give people a call-to-action: go to our website.

So while these links may not yield in more search engine traffic or (in most cases) backlinks, they will certainly give you more direct traffic and conversions.

Nicki Hicks
Linking for Traffic’s Sake

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This entry was posted on Tuesday, January 6th, 2009 at 2:04 pm and is filed under Link Building, SEO Lists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.highrankings.com/newsletter/ Jill Whalen

    Yep, good stuff, Nicki!

    This is why people have to stop thinking of how they can get SEO value from their links, and instead go for general value.

    That’s what we did in the old days before Google convinced everyone to get links for SEO instead!

  • http://www.flyte.biz Nicki

    Jill,

    Thanks!

    It’s a shame things have gotten so far from what they once were. I think there should be an even balance between quality SEO links and non-SEO links.

  • Paul Brand

    Simple, well-written, and useful article. Good job, Nicki. – @paulbrand

  • http://www.flyte.biz Nicki

    Thanks, Paul!

  • http://www.seowebsitetraffic.com/ stephen

    Thanks for sharing,

    SEO is the process of getting traffic from major search engines, from natural or organic listings, of targeted keywords. If you want to get your website to show up on Google for the keyword .

  • http://www.seotrafficspider.com annarogers

    Good content. Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

    While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

  • http://www.GrowMap.com Gail Gardner

    Regarding number 4 that is not always true. There are many bloggers who intentionally provide dofollow links for commenters – especially in blogs that offer CommentLuv and/or KeywordLuv.


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