The Maine SEO Blog

AdWords is Google’s paid search program – complete with an easy-to-use interface and, when campaigns are done correctly, can actually add to your conversions.

1. Do a keyword analysis. No ifs, ands, or buts about this one…unless you enjoy throwing away money.  Theoretically, that’s exactly what you’re doing if you choose keywords blindly.  Find out what your customers are searching for and target those keywords.  There are a ton of keyword research tools out there – both free and paid.
2. Set up your account.
3. Choose which is right for you: starter or standard edition.
4. Target the right customers. You have the option to target by language (if applicable) and geographic location.

   
   

5. Create your ad.

   
   Tips for creating ads:
   a.  Use keywords in your headline whenever possible.
   b.  Write a long paragraph about your business, then narrow it down to the main points.
   c.  Include negative or “filtering” language when applicable.
   d. Test, tweak, and track your campaign(s).

6. Choose your keywords. (Using a tool like Google’s AdWords Keyword Tool will give you an idea of competition for keywords and phrases.)
7. How much are you willing to spend? Per day?  Every time someone clicks on your ad?  You get to choose!

   
   

8. Define your campaigns based on:
   a.  Time restraints (for example, turn your ads off at night)
   b.  Demographics (age, gender, etc.)
   c.  Geographic Location
   d.  And more!
9. Track your conversions with Google Analytics and Placement Performance Reports from AdWords.

Paid Search in conjunction with Organic Search can really do wonders.  The key is simple: keep an eye on your stats and what your customers are searching for!

Nicki Hicks
People really DO click on the right side!

Tags: AdWords, Google, Paid Search

This entry was posted on Tuesday, December 16th, 2008 at 12:38 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.