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How to Import Google Analytics Goals as AdWords Conversions


If you use Google AdWords, you should be using the conversions measurement. If you’re not, never fear, all you need is Analytics!

I’ve been using Google AdWords conversions for quite some time now, but haven’t noticed (until today) that you can import your Google Analytics goals (as long as your AdWords and Analytics accounts are connected) as AdWords conversions. That way, you only need to install one set of code: your Google Analytics code. Evidently, the ability to do so has been available for almost a year!

Confused yet? These screen shots should help explain.

Under the Reporting tab, click “Conversions.” Without any conversions set up, you should see a screen that looks like this:

conversions

Again, you’ll need to connect your AdWords and Analytics accounts to see this screen.

Click “Import from Google Analytics”. In the past you would have had to insert a code (and you still can), but now you have the option to sync your Analytics goals.

import goal

Click import, and you’re good to go!

Nicki Hicks
Google: Making life easier one day at a time

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This entry was posted on Thursday, February 11th, 2010 at 2:57 pm and is filed under Pay Per Click (PPC). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • today

    Hello, great post, but can i ask you what is the reason if “Import from google analytics” button is grey and you cannot use it, that is the problem for me… what could cause this… thanks

  • http://www.flyte.biz Nicki

    I’ve been having issues with this lately, too! Sometimes it’s because Analytics/AdWords are not connected (you’ll need to add your AdWords login as an Analytics user). Other times, Google is just being finicky! Keep trying, it should work eventually :)


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