The Maine SEO Blog

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, President, Oilman SEO
Rae Hoffman, Owner, Sugarrae Internet Consulting
Jill Whalen, CEO and Founder, High Rankings
Mike Greban

Topic: Social Media

• Bruce Clay: site has spiked on search engines due to traffic from social media links
• Rae Hoffman: great for letting Google know that people are visiting your site and using it
• Mike Greban: Social search – people searching social networks; “new signals to search engines”; bookmarks give search engine weight

Topic: Content

• TF: become the expert in your industry – and show you are with the content you provide
• JW: are you answering people’s questions?
• MG: content is NOT just compelling copy: video, images; “Build good content and build it for the end user”
• RH: content doesn’t need to be perfect or great every time – just good content all the time, and tastes of great (example: cool content for flower shop: the funniest cards they see)

Topic: nofollow

• MG: why link to sites that you are nofollow’ing? Doesn’t think you should waste time with nofollow
• JW: thinks Google will eventually stop using nofollow tags, she doesn’t use them
• RH: thinks it’s a new fad, that it’s better to have good external links, thinks it’s a red flag
• TF: doesn’t believe in them
• BC: works for him

Topic: Blogs

• MG: how does the end user want to receive your information?
• JW: watch dead blogs and hackers
• RH: suggests to read about Wordpress SEO, Feedburner for WP (“mybrand”); Google knows # of subscribers of RSS feed
• BC: add relevant blogposts faster than relevant pages; dedicated bloggers; integrate info into site

NOTE: These notes are the major points of the presentations, and do not include every point the presenter made.

Tags: Blogs, content, Expert Advice, Expert Panel, nofollow, SEO, SMX East, Social Media

This entry was posted on Thursday, October 9th, 2008 at 1:39 pm and is filed under Expert Advice, Search Engine Marketing, Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.