Rinse and Repeat: Step 4 of 4 on Getting the Most SEO Bang for Your Buck
This is part four in a four part series on the 4 Steps to Getting the Most SEO Bang for your Buck.
You’ve done the research, you’ve optimized your web presence, and you’ve measured your success. You’re done, right? Wrong.
Unfortunately, a website can’t just be set up for success then left to rake in millions. In order to get the most search engine visibility, you must constantly change, grow, and adapt to the web. To take it a step further, from a business perspective, it may look like you have a ton of revenue coming in, but maybe your profit margin could use a little TLC.
Website
Use your rankings to make sure you’re doing well for your keywords and use Google Analytics to make sure people are actually using those keywords to find your website. If they don’t match up? Start by making sure your keywords are used frequently enough on the page. Think about where else you can incorporate those keywords – without stuffing.
Maybe you need to revisit the keywords you optimized for and make sure your target audience is using those terms! Or maybe it’s just about using your…
Blog
Do you see through Google Analytics that some particular posts were incredibly popular? Why reinvent the wheel with completely new content when you can create similar blogposts based on popular posts?!
Your blog is one of the easiest places to test. Check for keywords and referrers after every post to see what’s working and what’s not. Take it a step further by investigating which types of posts – or even keywords – convert visitors into customers.
Social media
At the end of the day, we want social media to actually do something for us. For most businesses, that’s going to be driving people back to your website.
Check Google Analytics to see if visitors are coming from Twitter, Facebook, and YouTube. If not? Try making the post a little more exciting and interesting so that people click the link. Still not getting the traffic you’re looking for? Maybe you just need to reevaluate whether your audience uses that space or not.
Nicki Hicks
Always rinse and repeat, online anyway