The Maine SEO Blog

How to look at any site

• Acquisition
• Conversion
• Retention

Common Issues

• Open external links to _blank
• Page speed

Corey’s taking a look at websites submitted by conference-goers. Here are some of his key suggestions:

• Optimize your title tags
  - Less than 100 characters (don’t worry about the 65 character limit)
  - Include something that makes you unique (phone number, “Free shipping”, etc.)
  - Use your keywords
• “Welcome” H1 tag is not. helpful.
• Use the All in One SEO Pack plugin
• Don’t put too many links on the homepage
• Tag clouds don’t have an SEO benefit
• “Just be natural”
• Add tags that make sense
• Stick with what you’re good at. Write good content.
• Link within your own blog. Make sure you use keywords in anchor text
• Two indexes: primary (what Google mainly focuses on) and supplemental

How do I find keywords?

• Google search-based keyword tool
• Google AdWords keyword tool

Other tips

• Use your own site for information – with the keywords in Google Analytics. Sort by source within an individual keyword to see which search engine visitors are coming from
• Few code errors (WP is great). Install Google Webmaster Tools, Yahoo Site Explorer, Bing Toolbox in order to make sure there are no more issues.
• Monitor your keywords.
• RockinSEO – monitor keywords

Link Acquisition Tools

• SEOmoz has Linkscape and now Open Site Explorer

Social Media

• Incoming links
• Most are nofollow, but LinkedIn will give you one follow [which is directed through LinkedIn before it goes to your website]

Last tips

• Don’t have external links as some of your navigation links (to social media sites, other websites, etc.)
• Stop using meta-keywords
• Use external CSS
• Use alt tags
• Emphasis keywords with bold and strong
• If you’re not making your site fresh, go home
• Testimonials can be huge
• People will link to you if you have something worth linking to

Corey Eulas, ninety seven media
@coreyeulas

This entry was posted on Sunday, January 24th, 2010 at 1:42 am and is filed under Expert Advice, Search Engine Marketing, Training, Conferences, Webinars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.