Social Media FTW: Search Engine Optimization and Social Media #ftw09
It’s a week late but…
I attempted to live blog at the Social Media FTW conference, and my computer died in the middle. The one workshop I got to see; just so happens it was my boss’s (TRB) and low and behold, it’s about search too. Here’s a recap for your Social Media-Search pleasure:
Holistic Web Marketing
- Attraction
- Retention
- Conversion
- Measurement
SEO: Page Content
- Where should you put your keywords?
- Title
- Navigation
- Headers
- Content
- On-site links - Keyword Research
- Brainstorm key phrases
- Test your beliefs
- Rewrite your copy
SEO: Link Building
- Traditional, “juice” carrying links
- No-follow links
Social Media Tools
- Blog
- Social Networking sites
- Microblogging
- Photo/video sharing
- Social Media publishing sites
Three Faces of Blogs
- Actual Blog
- Email signup
- RSS feed
Social Media, “Big 3″:
Building a social media audience/community
- Complete your profile
- Photo
- Bio - Upload your contacts
- Build organically [when in Rome]
- Provide value
Importance of Video
- Upload a video of you talking, upload to YouTube
- Videos rank too!
Social Bookmarking
- Digg
- Delicious
- StumbleUpon (“the best way to lose 2 hours of your life, every time you’re on it”)
Social Media Publishing
- Squidoo “lens” – Rich created a collection of videos on Google Analytics, ranks well
Keyword analysis improves your
- Blog
- LinkedIn profile
- Tweets
- YouTube videos, etc.
SE results include:
- Web site
- Blog
- LinkedIn profile
- YouTube videos
- Flickr photos
- Squidoo lenses & Hubpages
SEO & SM
- link juice “carrier” – SM links are nofollowed, but can eventually create follow links
- improves tough-to-optimize websites (i.e. flash)
- helps new sites (by making them viral)
Takeaways
- Do a keyword analysis
- Improve your site, blog, and social media
- Use social media to drive traffic back to your website
- Repeat!