The Maine SEO Blog

Not every business is suited to be on Facebook. For example, we would suggest a law firm client of ours actually avoid being on Facebook. In that case, LinkedIn or specialty social networks are the better option.

But for those businesses where Facebook is a right outlet, there are many very cool aspects.

Be a business, look like a person.

With Facebook’s most recent redesign, business pages now look a lot more like personal pages. That means that people can write on your wall and “like” things.

Furthermore, you can write on your wall – or update your status to keep people interested in the know.

Have a blog? Blogposts are easy to incorporate with notes. You can also insert links and embed video and photos.

Fans galore.

Create a fan base for your business. Fans then receive updates you make to your page.

That includes sending blast emails to all of your fans. But be careful – don’t send too many emails – you don’t want to lose your fans!

Join/form groups.

Groups are a great way for business to bring in new fans, increase awareness for events, and simply overall awareness of your business.

Other cool Facebook features

Others see friends are fans – they, in turn, become fans. Seems obvious, but this is how your business can become viral.

Your page is indexed – it may not necessarily be what everyone is searching for; but it’s just another opportunity to rank at the search engines.

So again, Facebook isn’t for every business. But maybe it’s for yours – and maybe you’ll even get new business from it.

Nicki Hicks
Add me as a friend on Facebook

Tags: Facebook, Social Media

This entry was posted on Friday, May 29th, 2009 at 1:34 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.