Facebook Isn’t Just for College Kids Anymore; It’s For Your Business
Not every business is suited to be on Facebook. For example, we would suggest a law firm client of ours actually avoid being on Facebook. In that case, LinkedIn or specialty social networks are the better option.
But for those businesses where Facebook is a right outlet, there are many very cool aspects.
Be a business, look like a person.
With Facebook’s most recent redesign, business pages now look a lot more like personal pages. That means that people can write on your wall and “like” things.
Furthermore, you can write on your wall – or update your status to keep people interested in the know.
Have a blog? Blogposts are easy to incorporate with notes. You can also insert links and embed video and photos.
Fans galore.
Create a fan base for your business. Fans then receive updates you make to your page.
That includes sending blast emails to all of your fans. But be careful – don’t send too many emails – you don’t want to lose your fans!
Join/form groups.
Groups are a great way for business to bring in new fans, increase awareness for events, and simply overall awareness of your business.
Other cool Facebook features
Others see friends are fans – they, in turn, become fans. Seems obvious, but this is how your business can become viral.
Your page is indexed – it may not necessarily be what everyone is searching for; but it’s just another opportunity to rank at the search engines.
So again, Facebook isn’t for every business. But maybe it’s for yours – and maybe you’ll even get new business from it.
Nicki Hicks
Add me as a friend on Facebook
Tags: Facebook, Social Media