The Maine SEO Blog

In a recent article by the WSJ, they stated that Facebook is thinking of integrating ads into your news feed.

As of right now, it’s very difficult for advertisers to get in your news feed as that’s decided by the EdgeRank algorithm.  Sticking with the traditions of social media, if you can call them traditions in such a short period of time, would be preferred.  New media is supposed to be about the customer coming to you, not you sticking your ads in their face constantly without their permission.

Not only would these ads show up in your news feed, but you wouldn’t be able to hide them.  You know, like you do now when you get posts in your news feed from people that either post too much, you don’t really know or you just don’t want to hear what they’re saying/doing.

While obviously opening the feeds up so that advertisers would be more happy about their reach and the bang for their buck, it would come at a price.

I don’t know if Facebook wants to go there now that we have other options, ie. Google+.

Learn more over at the Atlantic Wire.

Joan Crocker Woodbrey
Just sayin’ “Don’t Mess With My News Feed”

Maybe you bought a directory listing at the Yahoo Directory. Or maybe you’re trying to leverage AdWords. Perhaps you (gasp) bought a link from a link farm. Or even advertising on a local news website.

Regardless of where you’re spending your money; at the end of the day, all of these incoming links are intended for one purpose and one purpose only: conversions.

If a free link you got after spending a few minutes courting a blogger aren’t getting you any conversions, well, what can you do really? But if you’re actively spending money for those links, the traffic had better be converting, right?

There’s an easy ways to check. Head over to your Google Analytics account.

First things first, do you have Google Analytics Goals set up? Do it immediately if you don’t.

Incoming Links

With goals in place, go to the Traffic Sources section, then Referring sites.

Now click your Goal(s) tab. You should have a pretty good idea now about which referring websites convert and which ones don’t.

Why does it matter?

Perhaps your links you’re not paying for are converting at a far higher rate than expensive directory listings or advertisements. Make sure you look at many months’ worth of data before you make any big decisions. But these conversions might help show you your expensive paid efforts aren’t worth the money.

AdWords Campaigns

If your goals are already in place, go to the Traffic Sources section, AdWords, then into AdWords campaigns.

Just like for referring sites, click on your Goal(s) tab.

Why does it matter?

Again, do you want to be bidding for keywords that aren’t converting? Same thing as referring keywords: gather enough data to make deleting keywords/ads/campaigns plausible.

Note: This is the Google Analytics version of AdWords conversions. In order to get the robust version of conversion tracking, make sure you use AdWords’ Conversion Tracking.

Nicki Hicks
Are you throwing away money?