4 Ways to Create Link Worthy Content
Tuesday, March 30th, 2010It’s no secret that getting more links results from creating more content.
Sure, a year-old article might still hold some importance. But what about that brand spanking new breaking story over at Mashable? Now that I have to link to.
Blog
Blogging is, without a doubt, one of the best ways to create link worthy content. It makes sense, right? Small, bite-size morsels of information that answer a specific question. Plus, blogs tend to be way less salesy than web sites, so folks are bound to link.
How can you get more link building bang for your blogging buck? Here are a few tips:
- Submit a guest blogpost
- Hit pain points with your blogpost
- Leave insightful comments on other blogposts
- Broadcast your posts in all the right ways
Press Releases
By their nature, Press Releases are spread all over the web. You, of course, pay for this service. However, it’s an easy and effective way to get news (and links back to your website) spread. Plus, local newspapers often pick these releases up.
Article Marketing
Likewise, article distribution is a paid service. However, the articles themselves are often glorified blogposts, are they not? Webmasters and bloggers link to the article, and with a link to your website in your signature, you’ll get the benefits of that link juice!
Social Media
The “shareability” of social media makes it a linking smorgasbord. No, these links don’t pass link juice, but you can only imagine the constant linking to pictures, images, video, websites, and blogs is bound to expose a website (or blog) to legitimate, powerful links.