To Have a Separate Blog Domain Or Not to Have a Separate Domain
Tuesday, August 18th, 2009…that is the question.
Extra Google Results
Typically, Google will show one website per result – possibly with a second, indented result (should it apply). With a separate blog domain, you could theoretically take up four spots out of the 10-pack. That’s 40% of the first page, folks.
Anchor Text
Most of the time, people will link to a blog using the name of that blog. When you’ve got a keyword rich domain and matching title, that comes in handy; for, as we know, anchor text is mighty important.
Keywords
SEOs will go back and forth on the argument about keywords in domains and URLs for all eternity. I’ve said it before and I’ll say it again: if you can choose, go with a keyword rich domain and URLs. If you’ve already got an established domain with not-so-keyword-rich URLs, never fear. You’d do more harm than good renaming them.