Yesterday, I had the pleasure of teaching at my alma mater.  I spoke to the junior/senior college Ecommerce class about the wonder of SEO and Web Marketing.

One of the most interesting things about the class (for me), was the fact that students were actually excited about what I do.  I mean, I’m passionate about it…but that’s just me.  (Hi, I’m Nicki, and I’m a web geek. Hi Nickiiiii….)  They asked some really great questions, here are the paraphrased versions:

Q: If search changes so often, how do you keep up with it?
A: I spend about 2, sometimes 3 hours a day reading blogs, articles and twitter, as well as writing.  There are some blogs and forums that I especially like that I read everyday.

Q: Do you ever worry with our generation [Generation X] being so tech savvy, that people will soon be able to do what you do themselves?
A: No; because even though we’re more tech savvy, marketing – and search marketing in particular – may not be a company’s forte.  Hopefully, they’re already doing what they’re good at; and they still need us to do what we’re good at!

Q: Is it hard to sell clients on SEO?
A: Sometimes, especially since search marketing is so intangible – it’s not like a website – something that’s much more of a living, breathing thing.  But as we gain more and more experience and stats, it becomes easier and easier.  Also, that’s why we use measuring tools – like Google Analytics.

Here’s a video of the basic PowerPoint presentation:

Nicki Hicks
Just call me Ms. Hicks