Search and Reputation Management #smx
Thursday, October 9th, 2008Moderator: Jeffrey K. Rohrs, Vice President, Marketing, Exact Target
Speaker: Nikki Fielding
- Have a consistent, core brand message
- Each channel should be appropriate for what it is: video vs. images vs. content vs. PPC
- Push LinkedIn more
Speaker: Simon Heseltine, Director of Search, Serengeti Communications
- What are people saying about your brand? (tweetbeep – alerts when people talk about your company, Google Alerts, Technoarti/RSS Feeds, Digg, Wikipedia – history page, YouTube, Flickr)
- What did people USED to say about your brand?
Speaker: Michael Jensen, Co-founder, SoloSEO
- Local reputation: Yelp; local: maps, SERP, apps, etc.)
- Get customers to review you online! (motivation: coupon, discount, free gift, etc.)
- Have customers leave a review right at your location – may result in link/recommendation
- Respond to critical reviews
- Pluribo: reviewing eBay products
Other Speaker: Jordan Glogau, Partner, Internet Reputation Management