Maine SEO Blog » company reputation http://www.maine-seo.com A blog on SEO and SEM Thu, 02 Feb 2012 19:14:13 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Search and Reputation Management #smx http://www.maine-seo.com/search-engine-marketing/search-and-reputation-management-smx http://www.maine-seo.com/search-engine-marketing/search-and-reputation-management-smx#comments Thu, 09 Oct 2008 15:24:44 +0000 Nicki http://www.maine-seo.com/?p=199

Moderator: Jeffrey K. Rohrs, Vice President, Marketing, Exact Target

Speaker: Nikki Fielding

  • Have a consistent, core brand message
  • Each channel should be appropriate for what it is: video vs. images vs. content vs. PPC
  • Push LinkedIn more

Speaker: Simon Heseltine, Director of Search, Serengeti Communications

  • What are people saying about your brand? (tweetbeep – alerts when people talk about your company, Google Alerts, Technoarti/RSS Feeds, Digg, Wikipedia – history page, YouTube, Flickr)
  • What did people USED to say about your brand?

Speaker: Michael Jensen, Co-founder, SoloSEO

  • Local reputation: Yelp; local: maps, SERP, apps, etc.)
  • Get customers to review you online! (motivation: coupon, discount, free gift, etc.)
  • Have customers leave a review right at your location – may result in link/recommendation
  • Respond to critical reviews
  • Pluribo: reviewing eBay products

Other Speaker: Jordan Glogau, Partner, Internet Reputation Management

NOTE: These notes are the major points of the presentations, and do not include every point the presenter made.
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