SEO Won’t Do Squat, Unless You Do This
Wednesday, April 7th, 2010Let’s say your site ranks #1 on Google for the best terms imaginable. What’s more, people are searching for those keywords. And most importantly, those people are actually going to your website!
But then, when you’ve got them right where you want them…they leave. They leave without buying, they leave without signing up, they leave without contacting you.
Why? You don’t have a call-to-action. Calls-to-action get people to convert. SEO doesn’t amount to anything if you don’t have conversions.
If your call-to-action is buried at the bottom of a page or deep within the site, how do you expect people to convert? Don’t think you’re putting your “buy now”, “sign up now”, or “call us now” buttons in people’s faces too much. There is, of course, a limit; but the truth of the matter is you need to make it obvious what you want people to do next.
Let’s look at SEOmoz‘s website as an example. They’re pros (excuse the pun) at this.
What do you think they want you to do?
Subtle, yet above the fold. And tells you exactly what to do. There are a few calls-to-action on the SEOmoz homepage, but the Pro Signup is where they make money. (For some great specific pointers on how to make a call-to-action, check out this post.)
Calls-to-action aren’t SEO. But if you don’t have great calls-to-action, you can’t count on high conversions.









