The Maine SEO Blog

Recently, we finished an SEO project for Portland Chiropractic Neurology, the only chiropractic and neurology practice in Maine. Therefore, Port Chiro specializes in both:

• Chiropractic Care
• Chiropractic Neurology, specifically Migraines

Port Chiro already had a Facebook and Twitter presence, as well as a blog. On Facebook and Twitter, the practice is connecting with the Portland, Maine community, sharing resources, and leveraging themselves as a chiropractic experts.

On the blog, the team gives great advice on a ton of topics, from back pain, to migraines, to nutrition, to sports medicine. So if you’re looking to learn more about chiropractic neurology, tune into the Portland Chiropractic blog. If you’re ready to find out why you keep getting migraines or why your back just won’t stop killing you, contact Port Chiro today.

Or, if you’re ready to increase your online visibility, contact flyte new media.

Nicki Hicks
Maine SEO

Recently, flyte relaunched a website for Clear Language Group, an organization that specializes in using plain language for health literacy. CLG offers a wide variety of services including:

• Consulting & Coaching
• Strategic Planning & Program Evaluation
• Materials, Multimedia & Website Development
• Training & Presenting
• Teaching & Curriculum Development
• Communicating Across Cultures
• Research & Business Collaborations

Since these ladies specialize in creating content in clear communication, SEO came naturally to them. What’s more is, as we moved their existing website over to WordPress, CLG now has the ability to update their website regularly – as they update their services, or as they target hot, new keyword phrases.

So if you’re interested in improving the health literacy for your organization, give Clear Language Group a call. If you’re interested in increasing your search engine visibility, give flyte a call.

Nicki Hicks
Maine SEO

Recently, we launched a blog for P3ProSwing, a golf enthusiast’s dream company that specializes in golf simulator technology. P3ProSwing has everything and anything you could possibly need for your indoor golf escape – or practice arena – from golf stance mats to the analyzers themselves to the technology that powers them.

After optimizing the site, P3ProSwing wanted to take content creation to the next level: with a blog. Already, they’ve got a ton of great posts – from golf tips to technique drills – under their belt. Here are just a few recent posts:

• Indoor Golf: Do you have what it takes?
• Practicing putting is boring. Putting with eggs is fun.
• Golf Simulators: Fad or Here To Stay?

With the blog, P3ProSwing will be able to create targeted tidbits of information – that are not only helpful for golfers (from novice to expert) – but can also help increase their website’s search visibility.

So if you’re interested in improving your game with a golf swing analyzer or simulator, get in touch with P3ProSwing.

If you’re interested in creating targeted content, contact flyte new media.

Nicki Hicks
Maine SEO

Recently, flyte relaunched a website for Smart Kids with LD, an organization dedicated to helping parents with children who have learning disabilities.

Smart Kids has a lot going for them. Why? They’ve got a great content strategy. Not only do they have a blog, but they’ve also got a number of helpful articles, from:

• Learning disability basics, to
• What to expect for each age group, to
• What to do from here

On top of the blog and their articles, Smart Kids also has an email newsletter (which you can sign up for here) and an entire Parents Community.

Long story short, Smart Kids understands that it’s all about content creation.

So if you need help or support with your child’s learning disability, turn to Smart Kids with Learning Disabilities.

If you need help with your blogging, email marketing, SEO, or website strategy, turn to flyte.

Nicki Hicks
Maine SEO

Flyte recently wrapped up a project for Evergreen Subaru, a Subaru dealership located in Auburn, Maine. Like so many car dealerships, Evergreen was struggling with differentiation on the web; especially since many other dealerships are on the same website platforms (and even similar designs!).

How did we suggest they differentiate?

Why a blog of course. The great folks at Evergreen came up with the great idea of the “Adopt a Subaru” blog, where they talk about everything from adopting a car that needs a great home to car buying tips to driving safety tricks!

So if you need a new car, preowned car, or some helpful tips about which one is right for you, make sure you call Evergreen Subaru.

If you need help differentiating your business with a blog, give flyte a call.

Nicki Hicks
Maine SEO

Flyte recently finished an SEO project for KimsCrafts, a company that makes gorgeous handmade slate signs right here in Maine.

With an intuitive site structure in place and a developer who’s willing to try anything (don’t you just love those?), we got our hands dirty optimizing the pages at the deepest product levels.

Copy is often where Ecommerce websites fall short – putting product images and big, beautiful “buy now” buttons far ahead of content on the old list of priorities. So adding bits of unique content to each product page has been where a lot of the KimsCrafts team has been spending its time.

Instead of a typical “breadcrumb” navigation so many Ecommerce sites favor, “Find more like this” was preferred for KimsCrafts’ product line; much like Amazon’s “Customers Who Bought This Item Also Bought” widget. (See my favorite slate, the Black Lab Welcome Sign, as an example.)

A few more tweaks, and the newly optimized site was ready for the holiday rush. Don’t worry, though, it’s not to late to grab a unique, personalized gift for a loved one!

Nicki Hicks
Maine SEO

Maine boasts some of the most gorgeous scenery, nature, and outdoor splendor of most of the country. On the edge of Moosehead Lake, Maine’s largest lake, sits The Birches Resort: the perfect place to enjoy your Maine wilderness vacation and the wonder of nature.

Like many of our recent WordPress launches, The Birches has the ability to update their website quickly and easily, with no need for HTML knowledge.

Why do we love WordPress so much? Not only is it easy to update, but it’s great for SEO. An easy-to-crawl platform, you can quickly update and change pages on a whim (perhaps incorporating new keywords), use the helpful SEO plugins, and even incorporate a blog.

Unlike other resorts, The Birches has a myriad of wonderful winter activities including snowmobiling, cross country skiing, snowshoeing, and so much more. Book your winter excursion at The Birches today!

Nicki Hicks
A new year means new web sites!

Flyte recently launched another WordPress website, this one for Goldbelt Tours, a company equipped with the entire Juneau Alaska experience: hotel, marina, excursions, and even a tramway!

Unlike many other websites, Goldbelt’s can boast pictures actually taken in the area. Not only that, but with WordPress, any of the Goldbelt employees can update the website at any time. [Needless to say, gorgeous photos, a great new design, and the ease of WordPress made my job pretty easy.]

There were a few things we could do though. Local search was the name of the game here; as well as taking advantage review (and partially social) websites like TripAdvisor.

While the flyte crew wasn’t able to venture to the beautiful Juneau ourselves, if you’re ever in the need for a beautiful stay, somewhere to dock your yacht, or just some exciting Alaskan adventures, give Goldbelt Tours a call.

Nicki Hicks
Maine SEO

As I’ve mentioned before, flyte uses a program called Keyword Discovery to research our clients’ keywords.  There are quite a few keyword tools out there, but we’ve had the best results with this program.

After clients supply us with 20-30 keywords (those specific terms and phrases they believe their customers use to search for their website).  We start with these words, add many others we found through our research (via the client’s website and their competitors’ sites), as well as those words Keyword Discovery finds that users have been searching for.  Essentially the program comes up with synonyms and related terms to the query.  In the end, we discover approximately 10,000 keywords and phrases that our client’s customers may use to search for their site.

Basically this means that there are a TON of opportunities to capitalize on!  If you’re interested in increasing your search engine visibility, call flyte today!

Nicki Hicks
Search Engine Marketer

Why hello there.  Let me be the first to welcome you to the Maine SEO Blog!

Allow me to introduce myself: my name is Nicki Hicks and I just started my first real world job about a month ago as a Search Engine Marketer at flyte new media, a web marketing firm in Portland, Maine.

My boss, Rich Brooks, thought it best that I start blogging in order to join the Search Engine Marketing world.  I think he’s right.  So here we go…

Before flyte, I had little experience in the world of search marketing, other than what I learned at Saint Joseph’s College in the marketing program.  So as you can imagine, my first month has been spent my reading every article, blog post, book (electronic of course), and forum having to do with SEO/SEM.

Then I jumped right in and tried my luck at analyzing keywords – using Keyword Discovery.  While a simple and extremely helpful tool, I’ve found the server crashes more than I’d like it to – and of course at times when I’m nearing a deadline.  Far too close for comfort.

I found the server crashed over and over for about three straight days last week.  When I was finally able to log back in, I was pleasantly surprised for I found out what caused all of my error messages.  The lovely folks at Keyword Discovery added two additional features to help out SEOs: inflected form (define) and historical searches.

The new (premium) historical search is intended for those doing tail end and niche research or to build up a good stop word list for pay-per-click campaigns.  It also includes keywords from a greater period of time (hence the “history”), from August 2006 to the present.  By doing a regular search, Keyword Discovery includes only the past 12 months.

Inflected forms are the wonderful part of grammar which makes the English language so darn difficult to learn.  Originally, had I searched for the term “eat,” the program would spit out keywords that only had “eat” in them.  Now by simply checking a little box, I can receive all sorts of great keywords–with eat, eats, ate, and eaten.  This way, I don’t have to inflect the forms myself.  A small and simple change, I realize, but it makes it so I no longer need to inflect the forms myself!  Isn’t technology nifty?!

Nicki Hicks
Keyword Savant