The Maine SEO Blog

One of the first rules for keyword research is use more than one tool. Lucky for us, Google’s got a whole suite of tools – and better yet – they’re completely free!

1. Keyword Synonyms

I quite honestly don’t use the Google Synonym Tool as often as I probably should, but it will give you some great ideas when you start your keyword research.

2. Google Insights and 3. Google Trends

Google Insights will give you a good idea of what is popular right now (including similar “hot” keywords and phrases); while Google Trends gives a better indicator of how a keyword performs over time (Google has data as far back as 2004).

4. Google Analytics

You didn’t realize your Analytics could give you insight to what people are searching for?! Sure! Look no further than the keyword section. The bottom of the list will more than likely be rich with long tail searches. Maybe you could do a better job optimizing for those keywords, or maybe they’ll give you ideas for even more keyword research.

Another great place to look for keyword inspiration in Analytics is within your site search keywords. What were people looking for that they couldn’t find on their own? You might find some opportunity there.

5. Search-based Keyword Tool

Google’s Search-based Keyword Tool is based on AdWords bidding prices and competition, but you can get a great idea of search volume using it. It’s important to remember that this tool uses keywords in conjunction with existing websites. (So, if you don’t have a website yet, pop in one of your competitors’ sites!)

6. Google AdWords Keyword Tool

To date, Google’s AdWords Keyword Tool has been one of my favorite research tools. Again, based on AdWords competition, you’ll get the added benefit of global and local monthly search volume statistics.

7. (The New) AdWords Keyword Tool

I couldn’t be more excited for this new addition to the keyword research toolbox from Google: the new AdWords Keyword Tool. That much more robust, this tool adds a new column: local search trends. Even in a few short days of using it, I’ve found that, while you have to sort through the irrelevant keywords a bit more, you’ll get a ton of helpful synonyms and related search terms.

8. Google Sets

Ironically, I saw that Kasi Gajtkowski from Hall Web Services just put up a new blogpost about Google Sets – a new keyword research tool from Google. This tool will give you more loosely related (but still relevant) keywords related to the search terms you enter. That way, you’ll really be able to expand your keyword research and get some ideas you’d never thought of!

9. Google Suggest

While it’s not traditionally a keyword research tool, Google Suggest is an out-of-the-box way to get keyword ideas.

With so many free tools to choose from, you’re bound to be a keyword pro in no time. Which is your favorite to use?

Nicki Hicks
Google Tool Savant

In this post, Matt Cutts, head of Google’s Webspam team, talks about a lot of great things going on in search right now. He also incorporated on his latest Webmaster Tools video. In the video, Matt answers the question “What are some effective techniques for building links?” The video is below, but I’m going to recap his tips as well.

How does Matt Cutts suggest building links?

• Participate in the community: Answer a question, as in “hey I know the answer to this”.
• Original research: Do your own original research – test out what other people are saying. (Matt talks about the research Danny Sullivan did on Email spam filters.)
• Newsletters: If you have people already coming to the blog, why not make it even easier for them to get there?
• Social media: Participating here is a way to get more visibility, and more incoming links.
• Conferences: Speaking at conferences is a surefire way to get some backlinks.
• Blog: Establish yourself as an authority. You can use something like Posterous or Tumblr and not have to worry about updating software.
• Resources: Run a service or create a product (like a Firefox extension or WP Plugin)
• Other types of posts
  • How to’s and Tutorials: If you have to figure out the steps to something, why not write it down and share it?
  • Controversy (just don’t do it often)
  • Lists
  • Make videos: Videos are an easy way to share information. Do the work once, and it’s helpful all the way down the line.

BONUS TIP:

Create good site architecture: If it doesn’t make sense, Google can’t see your pages and people can’t find those pages to link to.

First things first, there have already been a ton of great posts on how to use Buzz and what it’s all about. If you want a really great overview of all Google Buzz has to offer, check out this Mashable post. The official Google Blog also has a post with some great video how-to’s for both the web-based and mobile Buzz versions.

Here are some of the more interesting features of Buzz – the good, the bad, and the ugly – that I’ve noticed in a few short weeks of buzzing.

Gmail Integration

If someone replies to a “buzz” of yours, it is emailed directly to you. Even more cool: you can reply to the thread directly in the email.

Be careful though, comment on an influential Buzzer’s(?) post and you’ll get all of the comments thereafter. There are a few options for this: a) create a filter to put any buzz comments under a specific label in Gmail, b) “mute” the post, so that you no longer get the updates from it.

Also a negative: for those anti-Googlers out there, you have to have a Gmail account in order to Buzz.

Social Integration

Buzz has the option to integrate a ton of your other social media profiles, and I can only assume there will be more to come. But for now, your tweets, YouTube videos, flickr photos, and more will show up in your Buzz stream.

Watch the conversation

Like Facebook’s commenting and “liking” features, Buzz is superior to Twitter in the fact that you can actually watch a conversation – and follow it if you’ve come late to the game.

Alas, for every positive there is a negative. I love Mashable, but I unfollowed them because they were clogging up my Buzz feed. Lots of great info – I just don’t know if Buzz is where I want to get it. In the future, hopefully Google will help sort folks you follow so it’s more manageable. Again, currently you can mute a post, so that you don’t receive updates as people comment.

Mobile Integration

Access Buzz on your smart phone and you’ll see the same features, plus some – including Google Maps integration where you can see who’s buzzing around you.

I’m sure that as Buzz evolves, the less than desirable qualities will be ironed out. And until then, we can figure out the implications of Buzzing and add yet another social network to our list to join.

Nicki Hicks
Follow me on Buzz

Searching this afternoon led me to an interesting discovery: a search box, located right in the Google Search Results Page:

I can definitely see the power of having a function like this – especially for large, robust websites.

Performing a search for “maine” in this search box would surely return a search result page from the US SBA website, right? Wrong.

A Google search result page of the website is served up.

Having neither seen nor heard anything about this, I started looking around for an article about it. No such luck.

Has anyone else seen anything like this?

Update: Shines and Jecker was kind enough to point me in the right direction.

Nicki Hicks
(Un)stumped.

In May, Google announced they’d be adding more to the “Suggest” function. Up until now, I hadn’t noticed; but perhaps that’s because I rarely search from google.com.

Yesterday, I found it helpful:

However, if, as Search Engine Land suggests, there will be AdWords included Suggest, I can only imagine this space will be overcrowded in no time.

That begs the question…

Isn’t less more?

Time and time again, seemingly simplistic interfaces seem to become complicated. Look at Facebook and Twitter…

Facebook added a news feed, which has more recently become a real time news feed. Certainly, there are reasons for such changes; but at a certain point is evolving for just evolution’s sake?

Twitter recently added a retweet function from its website. Seemingly helpful, it’s done nothing other than muddle up the simplistic interface they had going. This function, in particular, received nothing but bad reviews.

Certainly Google couldn’t be the next monopoly to be pressured to overcrowd in an effort to be cutting edge. Dearest Google, simple is good. Simple is why you are king.

Fortunately, more often than not, Google will test ideas relentlessly before they leave Labs. But it’s something to think about.

Nicki Hicks
Website minimalist