It’s no secret that getting more links results from creating more content.

Sure, a year-old article might still hold some importance. But what about that brand spanking new breaking story over at Mashable? Now that I have to link to.

Blog

Blogging is, without a doubt, one of the best ways to create link worthy content. It makes sense, right? Small, bite-size morsels of information that answer a specific question. Plus, blogs tend to be way less salesy than web sites, so folks are bound to link.

How can you get more link building bang for your blogging buck? Here are a few tips:

• Submit a guest blogpost
• Hit pain points with your blogpost
• Leave insightful comments on other blogposts
• Broadcast your posts in all the right ways

Press Releases

By their nature, Press Releases are spread all over the web. You, of course, pay for this service. However, it’s an easy and effective way to get news (and links back to your website) spread. Plus, local newspapers often pick these releases up.

Article Marketing

Likewise, article distribution is a paid service. However, the articles themselves are often glorified blogposts, are they not? Webmasters and bloggers link to the article, and with a link to your website in your signature, you’ll get the benefits of that link juice!

Social Media

The “shareability” of social media makes it a linking smorgasbord. No, these links don’t pass link juice, but you can only imagine the constant linking to pictures, images, video, websites, and blogs is bound to expose a website (or blog) to legitimate, powerful links.

Nicki Hicks
Content is king

In this post, Matt Cutts, head of Google’s Webspam team, talks about a lot of great things going on in search right now. He also incorporated on his latest Webmaster Tools video. In the video, Matt answers the question “What are some effective techniques for building links?” The video is below, but I’m going to recap his tips as well.

How does Matt Cutts suggest building links?

• Participate in the community: Answer a question, as in “hey I know the answer to this”.
• Original research: Do your own original research – test out what other people are saying. (Matt talks about the research Danny Sullivan did on Email spam filters.)
• Newsletters: If you have people already coming to the blog, why not make it even easier for them to get there?
• Social media: Participating here is a way to get more visibility, and more incoming links.
• Conferences: Speaking at conferences is a surefire way to get some backlinks.
• Blog: Establish yourself as an authority. You can use something like Posterous or Tumblr and not have to worry about updating software.
• Resources: Run a service or create a product (like a Firefox extension or WP Plugin)
• Other types of posts
  • How to’s and Tutorials: If you have to figure out the steps to something, why not write it down and share it?
  • Controversy (just don’t do it often)
  • Lists
  • Make videos: Videos are an easy way to share information. Do the work once, and it’s helpful all the way down the line.

BONUS TIP:

Create good site architecture: If it doesn’t make sense, Google can’t see your pages and people can’t find those pages to link to.

PageRank may be dead (dying?), but the authority powerful links give to a website is certainly not. But…where do you find these powerful links? Certainly not link building farms, but they may be easier to find than you think.

Submission

Directories. There’s a question as to whether directories have much value. They have little to none. That doesn’t mean they hurt though.

You can get a free listing (after more than likely waiting a very long time to be approved) at DMOZ, so it seems like a no-brainer. The most worthwhile paid listings are from the Yahoo Directory and Business.com (both $299 per year).

Forums. Every time you submit a forum post, you can attach a signature (not unlike an email signature) with links back to your website. Depending on the rules of the forum, you might also be able to include links within your post (although they are probably nofollowed).

Article Marketing. Submitting articles to article distribution sites (like Article Marketer and Hubpages), you can leave a signature just like you can with forums. Plus, these services (while usually paid), will distribute your article to the masses – and you don’t have to lift a finger!

Research

Competition. This is one of my favorite link building strategies. Head over to Yahoo Site Explorer and type in your competitor’s domain. After you sort by inlinks, except from the domain, and to the entire site, you’ll see all of your competition’s incoming links! Luckily for you, Yahoo will (generally) list the incoming links in order of authority, so (for the links that make sense), start going down the list!

Blogs and Articles. Google yourself. You might find old articles or blogposts that mention your company but don’t link to your website. Contact the webmaster and see if you can’t get them to fix that for you.

Then try Googling your best keywords and phrases using Google’s Blog search. Sometimes, you have to filter through the filth, but you’ll find the gems in no time!

Be proactive

Events, Sponsorships. Speaker at a conference? Sponsoring an event? Make sure the conference/event website is linking to yours. More often than not, those links are mighty powerful.

Social media. Links from your Twitter, Facebook, and YouTube accounts may be nofollowed (LinkedIn’s are not nofollowed, but redirected), but you only have to take one look at your Analytics to see the traffic coming from them. What’s more – social media websites are fantastic for viral aspects – and they might lead to other links!

Comment, comment, comment. Likewise, comments are also nofollowed, but still count as a link! Again, someone else commenting sees your insightful thoughts; theoretically resulting in a link!

What are your favorite ways to discover new possibilities for incoming links?

Nicki Hicks
Link Building for Dummies

Recently, I blogged about a session at Social Media FTW (Search Engine Optimization and Social Media). In it, my boss, Rich Brooks, gave a great analogy for incoming links. I didn’t share it then since I wanted to give it its own special place…because I think it’s that powerful.

The analogy

Let’s say you’re visiting Chicago; so naturally you ask 10 friends what restaurant to go to while you’re there (as opposed to Googling it. You’re smart, you want recommendations.) 7 friends suggest Restaurant A, 3 suggest Restaurant B. All things being equal, you’re going with Restaurant A.

That is, of course, until you realize that those 3 friends are Chicago natives and the group of 7 are tourists, just like you. The 3 friends might even tell you “Tourists say Restaurant B, because they don’t know about A”. Then things change – the 3 friends have established their expertise now, and you’re on your way to B for some fine dining.

The same rule applies for Link Building

More links may be pointing to Website A than Website B. At first glance, that might mean that search engines would give more “value” to Website A (all other things being equal)…

But just like our restaurant scenario, things aren’t always as they appear. You see, as far as search engines are concerned, quality incoming links matter – not quantity. Sorry, A.

What’s the takeaway?

Sure, try to get out there and get all the incoming links you can. But the low hanging fruit won’t help you in the long term. Shoot for attaining links from those high quality websites that will help you establish your expertise.

Nicki Hicks
Visual Learner

Thanks for all the photos.

Anchor links aren’t for everyone or every website. However, a short list linked to anchors sections below can be incredibly helpful for readers. We use it on our SEO page like this:

With frost eminent, and more lettuce (and other assorted vegetables) than I know what to do with, I searched for “can you freeze lettuce” (knowing full well that even if you could, I probably wouldn’t want to anyway).

When I searched, I found this result (which told me I could indeed freeze it, but the taste would be compromised), accompanied by an even cooler discovery: an extra link to the anchored section I was looking for!

I’m not sure if this is a new development or not – as I’ve never seen or heard of it before. [Update: Because it is new!] But it just goes to show you – those anchors are important!

Nicki Hicks
Won’t ANYONE take this zucchini?!?!