The Maine SEO Blog

Mobile searches are becoming the norm, not the exception.  Optimizing for mobile as well as computer browsers is becoming a necessity, not a choice.  So what can you do to increase your mobile visibility?

1. Install Google Webmaster Tools. They’ll be able to tell you right off the bat whether or not your site can be accessed via smart phones.



2. Optimize for Local Search. Now that GPS is replacing the need to have physical map books, and most of us can no longer function without it (myself included), it’s crucial to be found.



3. Have easy-to-access contact information. Always include your contact information both on your site (in the footer is the cleanest place) and in your meta-description so that mobile searchers can click to either email or call you directly from the SERP!



4. Upload your videos to YouTube. Sometimes, smart phones have trouble indexing and loading large sites that don’t already have a specially equipped smart phone counterpart. By uploading a YouTube video, you guarantee that your site can be accessed via mobile devices; plus be found on YouTube!



5. Create an App. Apps are expensive to develop.  However, they get your name out there the second they’re created!

Nicki Hicks
I’m not craving pizza or anything

The Search and the iPhone SMX presentation I went to a few weeks ago opened my eyes.  I had already been aware of how important optimizing for mobile devices was becoming – but it wasn’t until this presentation I realized JUST how much.

An article from eMarketer this morning confirmed and reminded me how SEO for mobile is very quickly becoming a necessity.

Mobile marketing, alone, should be taking the industry by storm, and it is – when 53% of users have access to the SMS function on their cell phones.

Optimizing your website for smart phones is the next step, but just the beginning.  While 17% of people have access to the internet on their phones, 15% have access to email.  So, even seemingly simple things like mobile emails that do not download pictures are helpful in faster download times.  This begs the question: why include so many pictures in email marketing campaigns?

Now, ever increasingly popularity of video, music, picture, and game downloads makes asking what type of movie, game, or app your company can create that people will actually download an inevitable one.

Nicki Hicks
What’s your YouTube channel?