I don’t expect clients to entirely understand search engine optimization when they come to us – or really even know what it is at all. And in all honesty, that’s fine, because that’s why I have a job. (Thanks for that.)
But, after reading this perhaps you’ll know a lot more and be that much the wiser when you talk to your Search Marketer.
1. How bad is it to use white on white and write in a bunch of keywords?
Umm really bad. Probably as bad as you can get actually. In the olden days (probably all of 10 – 12 years ago), you could possibly get away with stuffing keywords. Today? Not so much.
2. I know SEO is important, so I’m going to do it this once and get it done with It’s a one-step process, right?
Sorry, no such luck. We’ll talk about it a little more later, but with search moving toward other venues like social media, local reviews, RSS, blogging, and other modern forms of web marketing, there’s no way you can do it once and be done. SEO requires constant massaging and experimentation.
3. What are these meta-keywords I keep hearing about? Can you make me a huge list of them?
Well I could. But it probably wouldn’t do a whole lot.
The thing with meta-keywords is 1) only Yahoo uses them and 2) if you use too many, they’ll hurt you. So, what do I suggest? Using a small group of focused keywords for each page if you’re intent on using them. And remember – even though Yahoo uses them, they don’t have much weight at all.
4. I just don’t have time for social media. Plus, I can get away without doing it.
Again, it’s really not an option any more. Soon, folks who haven’t hopped on the social media bandwagon are going to be struggling to catch up with the rest of the crowd.
5. I’ve heard about this nofollow thing. Do I need to do that to all of my outgoing links?
Nofollowing links is sometimes a good strategy. But that doesn’t mean you should do it to every single outgoing link.