SEOQuake

I’ve been using the SEOQuake toolbar for a while now. It’s a gem for any search geek: the ability to quickly see statistics in the search results, from PageRank to indexed pages in Google v. Bing, from incoming links to Alexa rank.

You can also dig a little deeper by getting more information about the site you’re currently visiting; which is a nice one-stop shop for getting any of your basic need-to-know information for client statistics. Here’s a screen capture of what that looks like:

Aside from the SEOQuake Toolbar, the SEOQuake Toolbar also has two products for statistics: SEOPivot and SemRush.

SEOPivot

SEOPivot is essentially designed to show you the potential of ranking for certain keywords for particular pages on your website. For example, a post I did on GetListed.org and Local Search currently ranks #152 for “live local search”, a search term with a potential volume of 1,362 visitors if the post were ranking #1.

SEOPivot reminds me a lot of Google Webmaster Tools’ top search queries. Here are Maine SEO’s top 10 queries in Webmaster Tools:

Very similar, but I will say that SEOPivot offers two added benefits above and beyond Webmaster Tools’ top search queries.

1. The potential traffic you could receive if you were #1. While it isn’t a perfect number, it is interesting if nothing else.
2. More importantly, the average search volume. How many people are searching for this keyword a month? (In other words, is it even worth trying to optimize for?

All in all, SEOPivot will give you some interesting information about where your pages could rank – and you can query 10 websites a day for free, with 5 keywords per site. Want more than that? You’ll have to pay a little.

SemRush

The other SEOQuake tool, SemRush, gives a little more insight. Like SEOPivot, you are still served up keywords from your site, where they currently rank, search volume, and the URL. The benefit here comes in the form of some really great AdWords data, should you be using it, including CPC and competition.

Like SEOPivot, you can get several free reports, but have to pay if you want more than that.

All in all…

SEOQuake remains my favorite, although if you want some interesting statistics about where some of your keywords stand (sometimes keywords you never even thought to rank for), SEOPivot and/or SemRush are for you!

Nicki Hicks
SEO Tool Afficiando