Posts Tagged ‘Web Marketing’

Learning from SMX West (Without Actually Having to Be There): Day 1 #smxwest

Wednesday, February 11th, 2009

Thanks to Barry Schwartz and Keri Morgret from Search Engine Roundtable for taking the time to live blog many of the SMX West sessions!  Here are a few of my notes from Tuesday, Day 1…

Technical SEO Issues for Developers

(Archived version from SE Roundtable)

  • Disallow certain forms from being crawled (like Contact Us page)
  • Use Webmaster Tools
  • Need both human and XML sitemaps
  • Canonicalization (www vs. non-www issues) fix: stay the same throughout the site; the fix when someone links to the wrong version: redirect it
  • Meta/title tags: HAVE them, CHANGE them
  • Be simple.  Use static HTML, meaningful page titles, clear anchor text, don’t link to spam.
  • Brevity is GOOD for URL’s, make them simple, stable, and scream COPY ME!
  • Improve crawler discovery by leveraging robots.txt (use only if fully understood, validate with Google), sitemap, and metatags
  • Use Yahoo Site Exploreer and Google cache to see what’s indexed
  • Use easy-to-crawl and search friendly URLs, keep titles and content close to the top
  • iFrames = good for gadgets, bad for homepage
  • Eye tracking software results: put your BEST keywords FIRST in the title tag (people read them first, and don’t always read all the way to the right)
  • Absolute URLs = BETTER

Up Close with Google Maps & Local

(Archived version from SE Roundtable)

  • Google Local data from:
    1. Google Local Business Center
    2. 3rd party providers
    3. General web crawl
  • Submit/verify your site at: infoUSA, Localeze, Yahoo, Best of the Web, OpenList, CityVoter, InsiderPages, SuperPages
  • Search for “your city and blog” for good blogs in your area
  • Factors that influence Local rankings:
    1. Proximity to city
    2. Reviews, number of reviews, positive reviews
    3. Overall SEO health of site
    4. Keyword relevancy
  • Make sure your address is on your homepage, contact us page, etc.
  • If you have multiple locations, submit them ALL to local sites; you still only need ONE website
  • No permanent address? Use a PO Box.
  • Claim listings with ALL applicable categories
  • Add videos!!
  • Track calls for free:
    - Pretend to start a Google AdWords account
    - Go to Audio Campaign page
    - Get free phone number
    - Track calls!
  • Large companies with multiple locations: create landing pages for geographic locations
  • One speaker encourages customers to follow up with work done with local reviews with Visa coupon incentives for next services
  • Remember – you CAN report Google Maps spam! (They welcome it!)


The Other Voice of Maine SEO

Tuesday, June 24th, 2008

Does this Webcam Make Me Look Fat?My name is Rich Brooks. You may remember me from such get rich quick schemes as “Rank #1 At Google for Every Word Ever…Today!” and “Make Money While You Shower and Other Ways to Get Rich with a Webcam.”

I’m not just the president of flyte, I’m a member. Whatever the hell that means.

Obviously, I’m not the voice of reason.

While Nicki documents her ascent up the learning curve, I’ll be throwing in some of my own .02 on search engine marketing…some of it will be fresh, some repurposed from our flyte blog. My personal belief is that although search engine marketing is the sexiest part of Web marketing, it needs to be part of a bigger strategy we call “holistic Web marketing.” That includes:

  • Attraction: Getting qualified visitors to your site through search, blogs, podcasts, links, traditional media and more.
  • Retention: Keeping the communication going even after the visitor has left the site through email marketing and RSS.
  • Conversion: Getting the sale, or getting the visitor to take the next step towards the sale.
  • Measurement: Use Google Analytics or a similar tool to measure where people are coming from, how they’re finding you, what they’re doing on your site, and how you can improve what you’re doing.

Well, I gotta get back to work now. Those mines aren’t going to sweep themselves.

Rich Brooks
Coffee Brewer

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